Cody Crouch: World War Meme | Centuries Collide

December 4, 2024 | S2:E11

Host Cody Crouch takes us on an unforgettable ride through the moments that made the U.S.A. the country it is today.

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Centuries Collide TBN Version | Cody Crouch: World War Meme | Centuries Collide | December 4, 2024
  • You've heard the saying, a picture's worth a
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  • Thousand words, right?
  • 00:00:02.419 --> 00:00:04.354
  • In essence, loads of ideas can be communicated
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  • In a single image.
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  • This makes pictures way more effective than
  • 00:00:08.826 --> 00:00:10.894
  • Verbal communication.
  • 00:00:10.894 --> 00:00:12.729
  • They say the pen is mightier than the sword.
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  • If that's the case, then a picture can land like
  • 00:00:15.466 --> 00:00:19.570
  • An atomic bomb.
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  • ♪♪
  • 00:00:23.240 --> 00:00:28.378
  • Images can influence a culture.
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  • They can launch a culture war or an actual war.
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  • Today we're talking about memes.
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  • ♪♪
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  • As social media collectively shrinks our
  • 00:00:44.761 --> 00:00:48.098
  • Attention spans, the time that you have to
  • 00:00:48.098 --> 00:00:50.234
  • Effectively communicate an idea to us
  • 00:00:50.234 --> 00:00:53.070
  • Also shrinks.
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  • That's why i think memes are so popular on the
  • 00:00:54.404 --> 00:00:56.907
  • Internet today.
  • 00:00:56.907 --> 00:00:58.509
  • They can capture a complex idea inside of a
  • 00:00:58.509 --> 00:01:01.111
  • Single image.
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  • They're like the hieroglyphics of today.
  • 00:01:02.546 --> 00:01:04.915
  • They seem harmless enough.
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  • And besides, memes are like a recent thing,
  • 00:01:06.617 --> 00:01:09.853
  • Right?
  • 00:01:09.853 --> 00:01:11.121
  • Well, turns out memes didn't start with
  • 00:01:11.121 --> 00:01:13.557
  • Millennials or even boomers.
  • 00:01:13.557 --> 00:01:15.859
  • This concept has been around for like thousands
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  • Of years. since ancient times,
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  • Memes from around the world have
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  • Shaped history.
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  • And believe it or not, both world war i and
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  • World war ii fought with memes and some other stuff.
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  • Welcome to world war meme.
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  • ♪♪
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  • Memes are a standard part of today's communication,
  • 00:01:56.033 --> 00:01:59.102
  • Especially on social media.
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  • But memes didn't start with the internet.
  • 00:02:01.171 --> 00:02:05.542
  • Humans have been using memes since
  • 00:02:05.542 --> 00:02:08.045
  • Well, a long time ago, in a culture far, far away.
  • 00:02:08.045 --> 00:02:12.416
  • In 600 bc babylon, king nebuchadnezzar ii forced
  • 00:02:12.416 --> 00:02:17.087
  • An entire nation into worshiping him with his
  • 00:02:17.087 --> 00:02:20.157
  • Power and a meme.
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  • Okay,
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  • So you might be thinking to yourself, wait, isn't
  • 00:02:24.962 --> 00:02:26.730
  • A meme just a funny picture on the internet?
  • 00:02:26.730 --> 00:02:29.733
  • Well, yes and no.
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  • This is important
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  • So pay attention.
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  • A meme is essentially an idea.
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  • That idea takes form, it spreads and then shapes
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  • The way people think.
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  • And that influences culture.
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  • ♪♪
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  • These ideas that spread, whatever shall i call
  • 00:02:54.725 --> 00:02:57.394
  • Them? cultural units of information.
  • 00:02:57.394 --> 00:03:02.366
  • Nailed it.
  • 00:03:02.366 --> 00:03:04.468
  • Cultural unit of information.
  • 00:03:04.468 --> 00:03:06.570
  • Definitely not the catchiest term, but you
  • 00:03:06.570 --> 00:03:09.206
  • Get the idea.
  • 00:03:09.206 --> 00:03:10.574
  • 20 years after this term was coined, the first
  • 00:03:10.574 --> 00:03:13.243
  • Video cultural unit of information was born.
  • 00:03:13.243 --> 00:03:16.947
  • And ironically, it was a baby, a dancing baby.
  • 00:03:16.947 --> 00:03:21.885
  • ♪♪
  • 00:03:21.885 --> 00:03:27.491
  • Cultural unit of information.
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  • Ah, man, that's not going to go viral.
  • 00:03:29.226 --> 00:03:32.562
  • What do you know?
  • 00:03:32.562 --> 00:03:33.363
  • You're just a dancing baby.
  • 00:03:33.363 --> 00:03:35.632
  • Yeah, i'm the very first internet meme.
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  • A what? meme.
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  • It takes the greek word meme, which means art
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  • Imitates life, and a cultural gene.
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  • Yeah, i'm a cultural gene.
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  • Wait until gen z sees this baby.
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  • What are you doing?
  • 00:03:50.414 --> 00:03:51.481
  • Flossing.
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  • It's a thing, trust me.
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  • Dawkins claim that these cultural units of
  • 00:03:55.252 --> 00:03:57.621
  • Information or memes copied themselves like a
  • 00:03:57.621 --> 00:04:00.791
  • Virus and then spread from person to person,
  • 00:04:00.791 --> 00:04:04.227
  • Also like a virus.
  • 00:04:04.227 --> 00:04:05.729
  • This may be the origination of using the
  • 00:04:05.729 --> 00:04:07.664
  • Term viral for something that's popular on
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  • The internet.
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  • Memes can be music, slogans, fashion, any
  • 00:04:12.069 --> 00:04:15.706
  • Cultural unit of information
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  • And dancing.
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  • Oh boy, you might not see it right now in the
  • 00:04:21.211 --> 00:04:23.580
  • Seventies, buddy.
  • 00:04:23.580 --> 00:04:25.248
  • So from nebuchadnezzar to today, memes of all sorts
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  • Have been unknowingly shaping us
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  • For generations.
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  • And over time they've invaded all sorts
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  • Of things.
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  • And sometimes memes were even used in literal
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  • Invasions as in weapons of war, as in world war i
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  • And world war ii, and we'll get to that
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  • In a second.
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  • But before then, i'd like to pose an
  • 00:04:52.709 --> 00:04:54.378
  • Important question.
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  • What's the difference between art, advertising
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  • And propaganda?
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  • I'd like to enlist the help of someone in
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  • American history who really understood the
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  • Power of image and imagery.
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  • George washington. let's look at his famous painting,
  • 00:05:09.259 --> 00:05:12.429
  • George washington crossing the delaware by
  • 00:05:12.429 --> 00:05:14.631
  • Emanuel leutze.
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  • ♪♪
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  • This beloved image absolutely paints a
  • 00:05:19.636 --> 00:05:21.938
  • Thousand words as a cultural idea, and it
  • 00:05:21.938 --> 00:05:25.208
  • Went old school viral.
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  • So yeah, i'm calling it a meme, but watch what
  • 00:05:26.676 --> 00:05:29.846
  • Happens when you make just a few little changes.
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  • Thank you, cody.
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  • Hair, makeup. every great advertisement needs a
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  • Great icon.
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  • Look at him.
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  • You know him.
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  • You love him.
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  • It's george washington.
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  • He exudes confidence.
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  • Something about his clothing suggests power.
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  • Now imagine the scene.
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  • It's christmas night.
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  • It's cold, it's crazy.
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  • It's an advertisement.
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  • It's courage cologne for people
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  • So brave,
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  • You can smell it.
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  • ♪♪
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  • So washington crossing the delaware painting, art.
  • 00:06:07.751 --> 00:06:11.388
  • Washington crossing the delaware selling
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  • Cologne, advertising.
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  • Now, what if we wanted to take this little meme and
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  • Create propaganda?
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  • Hello everyone.
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  • It's me,
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  • Hitler taking over. hair, makeup. girly man
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  • Cologne, hideous. mein flag, mein sign.
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  • Joins the hitler --
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  • All the cool kids are doing it.
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  • I don't know what just happened.
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  • And that is propaganda.
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  • Propaganda has a specific mission for a specific
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  • Outcome like an advertisement, but
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  • There's one very big difference.
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  • Propaganda wants you to change your behavior.
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  • It's so simple,
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  • Even a dancing baby can understand it.
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  • ♪♪
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  • You're not going to put this baby in the corner.
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  • The baby needs a da, da, dance.
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  • Oftentimes, we point to 20th century germany for
  • 00:07:06.042 --> 00:07:09.713
  • Creating propaganda, but those three fingers are
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  • Pointing back at us.
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  • That's right.
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  • America uses propaganda too, and the founding
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  • Fathers were like
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  • All about it.
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  • Hey, george,
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  • Join or die.
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  • We get the people
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  • Thinking the way
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  • We want them to.
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  • That's the goal.
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  • It's propaganda, isn't it evil?
  • 00:07:29.199 --> 00:07:30.800
  • Not inherently.
  • 00:07:30.800 --> 00:07:32.469
  • So images are undoubtedly powerful, but back in the
  • 00:07:32.469 --> 00:07:36.439
  • Old days, wars were fought with guns
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  • And gun power.
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  • Fast forward a few hundred years and mass
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  • Media gave us new forms of mass communication,
  • 00:07:42.946 --> 00:07:45.815
  • And that brought us into the first world war, or
  • 00:07:45.815 --> 00:07:48.852
  • As i like to call it, meme war one.
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  • Let me give you a simplified summary of the
  • 00:07:53.390 --> 00:07:54.991
  • First world war.
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  • First off, the austro-hungarian empire
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  • Declared war on serbia, and it was on like
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  • Donkey kong.
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  • Pretty soon, europe was turned into an oreo of
  • 00:08:02.999 --> 00:08:05.101
  • Destruction with the central powers who
  • 00:08:05.101 --> 00:08:07.070
  • Supported austria, sandwiched between the
  • 00:08:07.070 --> 00:08:09.039
  • Allied powers who supported serbia.
  • 00:08:09.039 --> 00:08:11.408
  • In just a few months, every major power of
  • 00:08:11.408 --> 00:08:14.244
  • Europe was at war with each other.
  • 00:08:14.244 --> 00:08:16.279
  • Throw in some trench warfare and some major
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  • Advancements in military technology like planes,
  • 00:08:19.115 --> 00:08:21.718
  • Artillery, and chemical weapons,
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  • And you've got yourself some unprecedented levels
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  • Of carnage and brutality.
  • 00:08:27.324 --> 00:08:29.960
  • So where is america during all of this?
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  • Well, honestly, we wanted nothing to do with the
  • 00:08:31.828 --> 00:08:35.065
  • War, especially president woodrow wilson.
  • 00:08:35.065 --> 00:08:37.667
  • But then germany kind of dragged us into the war
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  • By sinking american merchant ships around the
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  • British isles.
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  • They gave us no choice.
  • 00:08:44.841 --> 00:08:46.343
  • And on december 7th, in 1917, america joined the
  • 00:08:46.343 --> 00:08:50.480
  • Allies and declared war on germany and the
  • 00:08:50.480 --> 00:08:53.083
  • Central powers. president wilson now needed to
  • 00:08:53.083 --> 00:08:56.052
  • Shift the public opinion to support the
  • 00:08:56.052 --> 00:08:58.888
  • War effort.
  • 00:08:58.888 --> 00:09:00.123
  • So he created america's first meme agency.
  • 00:09:00.123 --> 00:09:02.626
  • I want to go to war, but the american people
  • 00:09:02.626 --> 00:09:05.295
  • Do not.
  • 00:09:05.295 --> 00:09:06.396
  • So what's a president like me supposed to do?
  • 00:09:06.396 --> 00:09:09.032
  • Light bulb! create a national propaganda agency.
  • 00:09:09.032 --> 00:09:13.036
  • Yes.
  • 00:09:13.036 --> 00:09:13.837
  • I'll call it the committee of
  • 00:09:13.837 --> 00:09:15.438
  • Public information.
  • 00:09:15.438 --> 00:09:17.140
  • The committee of public information.
  • 00:09:17.140 --> 00:09:19.843
  • And they started it by hiring a comedian.
  • 00:09:19.843 --> 00:09:24.381
  • And that's not a joke.
  • 00:09:24.381 --> 00:09:26.282
  • Get it?
  • 00:09:26.282 --> 00:09:27.917
  • Tomato, tomato,
  • 00:09:27.917 --> 00:09:29.419
  • Get new material.
  • 00:09:29.419 --> 00:09:30.820
  • Come on, don't be that guy.
  • 00:09:30.820 --> 00:09:32.889
  • The other guy was actually guy.
  • 00:09:32.889 --> 00:09:35.458
  • His name was guy stanton ford, the head of civic
  • 00:09:35.458 --> 00:09:37.994
  • And educational publications.
  • 00:09:37.994 --> 00:09:39.763
  • Guy stanton ford here, head of civic and
  • 00:09:39.763 --> 00:09:42.999
  • Educational publications.
  • 00:09:42.999 --> 00:09:44.434
  • I define american ideals.
  • 00:09:44.434 --> 00:09:46.269
  • I indict german militarism.
  • 00:09:46.269 --> 00:09:48.571
  • I support and promote the expansion of the
  • 00:09:48.571 --> 00:09:51.341
  • President's power in foreign relations.
  • 00:09:51.341 --> 00:09:54.010
  • Also, i tell americans how they can help speed
  • 00:09:54.010 --> 00:09:56.579
  • Us towards victory, and i endorse censorship.
  • 00:09:56.579 --> 00:10:01.051
  • Me too.
  • 00:10:01.051 --> 00:10:03.753
  • This committee had 37 divisions, including the
  • 00:10:03.753 --> 00:10:06.589
  • Division of pictorial publicity.
  • 00:10:06.589 --> 00:10:09.392
  • You know, memes. at its peak, they had over 300
  • 00:10:09.392 --> 00:10:12.862
  • Illustrators, famous ones too, like howard chandler
  • 00:10:12.862 --> 00:10:15.999
  • Christie, who was famous for illustrations
  • 00:10:15.999 --> 00:10:19.102
  • Like this.
  • 00:10:19.102 --> 00:10:20.403
  • I call it destroy this mad brute. enlist.
  • 00:10:20.403 --> 00:10:27.310
  • Ooh, really starts a dialogue.
  • 00:10:27.410 --> 00:10:28.712
  • Thought provoking. but say, who's this big ape?
  • 00:10:28.712 --> 00:10:33.283
  • The gorilla?
  • 00:10:33.283 --> 00:10:34.384
  • It's germany, who after completely destroying
  • 00:10:34.384 --> 00:10:37.087
  • Europe, winds up on america's shores.
  • 00:10:37.087 --> 00:10:40.623
  • This mad brute has abducted lady liberty and
  • 00:10:40.623 --> 00:10:43.193
  • Will stop at nothing until everything you know
  • 00:10:43.193 --> 00:10:45.595
  • And love is destroyed unless--
  • 00:10:45.595 --> 00:10:48.364
  • You enlist in the army and fight the evil
  • 00:10:48.364 --> 00:10:50.133
  • German gorillas.
  • 00:10:50.133 --> 00:10:52.168
  • You guys really okay with this?
  • 00:10:52.168 --> 00:10:55.605
  • And who pretell is this? the future baby.
  • 00:10:55.605 --> 00:10:59.042
  • And this is going to be super offensive one day.
  • 00:10:59.042 --> 00:11:02.479
  • And then there's uncle sam.
  • 00:11:03.146 --> 00:11:04.714
  • What a transformation.
  • 00:11:04.714 --> 00:11:06.082
  • Let's just say this guy's contribution to the war
  • 00:11:06.082 --> 00:11:09.619
  • Effort was a makeover.
  • 00:11:09.619 --> 00:11:12.288
  • Uncle sam, that fit is fire.
  • 00:11:12.288 --> 00:11:14.157
  • You're everywhere.
  • 00:11:14.157 --> 00:11:15.391
  • How did it come about?
  • 00:11:15.391 --> 00:11:16.192
  • Oh, thank you.
  • 00:11:16.192 --> 00:11:17.393
  • Thank you.
  • 00:11:17.393 --> 00:11:18.261
  • You're too kind.
  • 00:11:18.261 --> 00:11:19.262
  • I guess that's what happens when a life
  • 00:11:19.262 --> 00:11:20.463
  • Magazine illustrator gets ahold of you.
  • 00:11:20.463 --> 00:11:24.868
  • Uncle sam's new improved look was the work of
  • 00:11:24.868 --> 00:11:27.170
  • James montgomery flag, who is too old to enlist
  • 00:11:27.170 --> 00:11:30.874
  • In the army.
  • 00:11:30.874 --> 00:11:31.975
  • So he decided to lend his artistic ability and his
  • 00:11:31.975 --> 00:11:34.711
  • Face to the division of pictoral publicity.
  • 00:11:34.711 --> 00:11:38.348
  • The dppi. i want you.
  • 00:11:38.348 --> 00:11:40.950
  • In just a few years, america went from not
  • 00:11:40.950 --> 00:11:45.088
  • Wanting to be dragged into war to, i don't
  • 00:11:45.088 --> 00:11:47.223
  • Know, war might be kind of hot to
  • 00:11:47.223 --> 00:11:49.025
  • This is sparta!
  • 00:11:49.025 --> 00:11:52.061
  • And voila, uncle sam, i want you posters
  • 00:11:52.061 --> 00:11:55.799
  • We're everywhere.
  • 00:11:55.799 --> 00:11:56.866
  • Okay, kids, it's time to play a word
  • 00:11:56.866 --> 00:12:01.237
  • Association game.
  • 00:12:01.237 --> 00:12:03.039
  • Oh, i love playing games.
  • 00:12:03.039 --> 00:12:04.474
  • Quiet.
  • 00:12:04.474 --> 00:12:05.909
  • Now, what does this poster make you feel?
  • 00:12:05.909 --> 00:12:09.979
  • Yes, you there, boy.
  • 00:12:09.979 --> 00:12:10.747
  • Enlist in the army.
  • 00:12:10.747 --> 00:12:12.282
  • Very good.
  • 00:12:12.282 --> 00:12:13.583
  • Give that boy in the green hat a lollipop.
  • 00:12:13.583 --> 00:12:15.385
  • Noted.
  • 00:12:15.385 --> 00:12:16.719
  • And what about this one?
  • 00:12:16.719 --> 00:12:18.988
  • She's very scary.
  • 00:12:18.988 --> 00:12:20.657
  • Yes, but what does she want you to do?
  • 00:12:20.657 --> 00:12:22.792
  • Buy bonds.
  • 00:12:22.792 --> 00:12:23.793
  • Very good.
  • 00:12:23.793 --> 00:12:24.828
  • This kid gets it and none of them can
  • 00:12:24.828 --> 00:12:26.563
  • Read yet.
  • 00:12:26.563 --> 00:12:28.665
  • What about her? girls can work out too?
  • 00:12:28.665 --> 00:12:32.335
  • Well, i mean actually yeah, we'll just send
  • 00:12:32.335 --> 00:12:36.105
  • That one out like that.
  • 00:12:36.105 --> 00:12:37.574
  • That's fine.
  • 00:12:37.574 --> 00:12:39.108
  • No, i don't want to do it again.
  • 00:12:39.108 --> 00:12:39.909
  • It's fine.
  • 00:12:39.909 --> 00:12:40.643
  • And what about this?
  • 00:12:40.643 --> 00:12:42.879
  • Let's go to war with germany!
  • 00:12:42.879 --> 00:12:47.417
  • Very good children, very, very good.
  • 00:12:47.417 --> 00:12:53.189
  • America joined the war effort, and long story
  • 00:12:53.189 --> 00:12:55.191
  • Short, we won and germany lost.
  • 00:12:55.191 --> 00:12:58.595
  • The 1920s started, and we just wanted to party.
  • 00:12:58.595 --> 00:13:04.400
  • ♪♪
  • 00:13:04.400 --> 00:13:06.035
  • While america partied,
  • 00:13:06.035 --> 00:13:07.203
  • Germany was left in shambles.
  • 00:13:07.203 --> 00:13:09.272
  • They needed a way out, they needed a leader,
  • 00:13:09.272 --> 00:13:12.275
  • And they found such a guy in a struggling young
  • 00:13:12.275 --> 00:13:14.711
  • Artist who was to paint a bold new vision for germany.
  • 00:13:14.711 --> 00:13:19.716
  • Oh, hello, it's me, hitler.
  • 00:13:20.383 --> 00:13:23.653
  • You caught me painting the sign.
  • 00:13:23.653 --> 00:13:27.423
  • Next i will show you how to paint mustache.
  • 00:13:27.423 --> 00:13:30.927
  • Believe it or not, hitler was actually an artist.
  • 00:13:30.927 --> 00:13:34.497
  • He created hundreds of works of art that focused
  • 00:13:34.497 --> 00:13:36.799
  • On landscapes and architecture,
  • 00:13:36.799 --> 00:13:38.935
  • But was never truly successful.
  • 00:13:38.935 --> 00:13:41.871
  • So he figured, huh, i'm not a great painter,
  • 00:13:41.871 --> 00:13:44.474
  • So why don't i go into politics?
  • 00:13:44.474 --> 00:13:47.377
  • Hitler had a clear understanding of the
  • 00:13:47.377 --> 00:13:49.212
  • Power of images, and he tried to use them to
  • 00:13:49.212 --> 00:13:52.615
  • Take over the world.
  • 00:13:52.615 --> 00:13:54.951
  • Okay, let's just pause for a second.
  • 00:13:54.951 --> 00:13:57.687
  • Germany gets a really bad rap.
  • 00:13:57.687 --> 00:13:59.756
  • They get blamed for a lot of things,
  • 00:13:59.756 --> 00:14:01.391
  • But they're also responsible for giving us some really
  • 00:14:01.391 --> 00:14:04.160
  • Amazing things like architectural wonders
  • 00:14:04.160 --> 00:14:07.330
  • Like the neuschwanstein castle, martin luther,
  • 00:14:07.330 --> 00:14:10.700
  • The reformer, beethoven's fifth symphony,
  • 00:14:10.700 --> 00:14:12.902
  • And the first ever printing press.
  • 00:14:12.902 --> 00:14:15.872
  • So how in the world did such a brilliant people
  • 00:14:15.872 --> 00:14:19.208
  • End up following a madman like hitler?
  • 00:14:19.208 --> 00:14:23.579
  • I did it with memes, baby!
  • 00:14:24.213 --> 00:14:28.551
  • But he didn't do it alone.
  • 00:14:29.252 --> 00:14:32.121
  • I'm an author and i'm kind of a big deal.
  • 00:14:32.121 --> 00:14:35.758
  • But he wasn't.
  • 00:14:35.758 --> 00:14:37.160
  • He was as unsuccessful as hitler.
  • 00:14:37.160 --> 00:14:40.263
  • I heard that.
  • 00:14:40.263 --> 00:14:41.731
  • I heard that too!
  • 00:14:41.731 --> 00:14:43.633
  • Anyway, goebbels wasn't a hitler fan at first,
  • 00:14:43.633 --> 00:14:47.870
  • But hitler pursued a meeting with him in hopes
  • 00:14:47.870 --> 00:14:50.340
  • Of winning him over.
  • 00:14:50.340 --> 00:14:52.175
  • And according to goebbels diary entries,
  • 00:14:52.175 --> 00:14:55.078
  • It was a smashing success.
  • 00:14:55.078 --> 00:14:58.748
  • Dear diary, i love him.
  • 00:14:58.748 --> 00:15:02.051
  • He has thought through everything.
  • 00:15:02.051 --> 00:15:05.221
  • Such a sparkling mind can be my leader.
  • 00:15:05.221 --> 00:15:07.857
  • I bow to the greater one, the political genius.
  • 00:15:07.857 --> 00:15:12.095
  • Adolf hitler, i love you.
  • 00:15:12.095 --> 00:15:15.131
  • Again, those are his actual words from his actual diary.
  • 00:15:15.131 --> 00:15:19.669
  • I think my feelings are best described in a meme.
  • 00:15:19.669 --> 00:15:33.082
  • It is now the 1930s.
  • 00:15:33.616 --> 00:15:35.218
  • America was in the midst of the great depression
  • 00:15:35.218 --> 00:15:37.520
  • And hitler was trying to take over the world,
  • 00:15:37.520 --> 00:15:40.623
  • But first he had to unify all of germany behind him.
  • 00:15:40.623 --> 00:15:44.160
  • The man needed a major meme makeover,
  • 00:15:44.160 --> 00:15:46.929
  • A memeover, a mememakeover.
  • 00:15:46.929 --> 00:15:52.735
  • Early nazi propaganda showed hitler as a
  • 00:15:53.669 --> 00:15:56.305
  • Pretty chill dude.
  • 00:15:56.305 --> 00:15:57.807
  • He hung out with kids.
  • 00:15:57.807 --> 00:15:59.909
  • He snuggled baby deer, he kissed babies.
  • 00:15:59.909 --> 00:16:03.246
  • There was even a kid's book about the guy.
  • 00:16:03.246 --> 00:16:05.948
  • According to the propaganda,
  • 00:16:05.948 --> 00:16:07.550
  • What's not to love about him?
  • 00:16:07.550 --> 00:16:11.721
  • Get people to like you? check.
  • 00:16:12.488 --> 00:16:14.891
  • Now, hitler needed to sway people in his
  • 00:16:14.891 --> 00:16:17.693
  • Political direction.
  • 00:16:17.693 --> 00:16:19.062
  • Remember, post world war i germany was in shambles.
  • 00:16:19.062 --> 00:16:22.965
  • So hitler and the nazi party used that to their
  • 00:16:22.965 --> 00:16:25.134
  • Advantage painting hitler as their only hope.
  • 00:16:25.134 --> 00:16:29.272
  • Also, remember, hitler is your only hope,
  • 00:16:29.272 --> 00:16:33.342
  • And hitler will give you work.
  • 00:16:33.342 --> 00:16:37.013
  • Goebbels may not have been a very good writer,
  • 00:16:37.013 --> 00:16:40.683
  • But he mastered the art of the meme and all other
  • 00:16:40.683 --> 00:16:43.920
  • Forms of communication.
  • 00:16:43.920 --> 00:16:45.621
  • Imagine all of germany as a classroom and goebbels
  • 00:16:45.621 --> 00:16:49.692
  • As the instructor.
  • 00:16:49.692 --> 00:16:51.227
  • The education of the german people will be
  • 00:16:51.227 --> 00:16:54.030
  • Put into my hands.
  • 00:16:54.030 --> 00:16:56.866
  • He understood how to use emotions such as fear,
  • 00:16:56.866 --> 00:17:01.737
  • Anger, and patriotism to manipulate people's
  • 00:17:01.737 --> 00:17:05.508
  • Decisions and behaviors.
  • 00:17:05.508 --> 00:17:07.276
  • Now, i know this one is a little ooh,
  • 00:17:07.276 --> 00:17:10.913
  • But think about sophia.
  • 00:17:10.913 --> 00:17:12.949
  • It strikes into all of the other people of the
  • 00:17:12.949 --> 00:17:15.284
  • World, the people who don't drink sausage and
  • 00:17:15.284 --> 00:17:17.520
  • Eat beer for breakfast. wait!
  • 00:17:17.520 --> 00:17:19.489
  • In order for hitler to rise to power, german
  • 00:17:19.489 --> 00:17:21.724
  • Society needed to start thinking and
  • 00:17:21.724 --> 00:17:24.494
  • Behaving differently.
  • 00:17:24.494 --> 00:17:25.895
  • Look at this boy here, as pure bred is a
  • 00:17:25.895 --> 00:17:28.231
  • German shepherd with hip dysplasia.
  • 00:17:28.231 --> 00:17:31.400
  • You can see his zeal for country in his shiny,
  • 00:17:31.400 --> 00:17:33.836
  • Belt buckle.
  • 00:17:33.836 --> 00:17:35.438
  • The ministry of propaganda created a
  • 00:17:35.438 --> 00:17:37.039
  • Common enemy in the jewish people depicting
  • 00:17:37.039 --> 00:17:39.942
  • Them as monsters.
  • 00:17:39.942 --> 00:17:41.911
  • Little by little hitler was remaking germany in
  • 00:17:41.911 --> 00:17:44.614
  • His own image, and sadly it was working.
  • 00:17:44.614 --> 00:17:50.186
  • But certainly there were people who disagreed
  • 00:17:51.154 --> 00:17:53.222
  • With hitler, right?
  • 00:17:53.222 --> 00:17:54.423
  • Of course.
  • 00:17:54.423 --> 00:17:55.525
  • But his propaganda machine was working over time.
  • 00:17:55.525 --> 00:17:59.729
  • Was there free speech?
  • 00:17:59.729 --> 00:18:01.097
  • Nope.
  • 00:18:01.097 --> 00:18:02.131
  • What about the media?
  • 00:18:02.131 --> 00:18:03.232
  • They controlled it all.
  • 00:18:03.232 --> 00:18:04.800
  • Well, what about the voice of the church?
  • 00:18:04.800 --> 00:18:06.869
  • Listen, they actually invented charges so that
  • 00:18:06.869 --> 00:18:09.505
  • They could arrest members of the clergy who
  • 00:18:09.505 --> 00:18:12.008
  • Disagreed with hitler's ideology.
  • 00:18:12.008 --> 00:18:14.710
  • Hello children.
  • 00:18:14.710 --> 00:18:17.880
  • [children] hello!
  • 00:18:17.880 --> 00:18:19.916
  • Arrest her!
  • 00:18:19.916 --> 00:18:21.050
  • What for?
  • 00:18:21.050 --> 00:18:22.285
  • Threatening ideologies, indecency, meekness,
  • 00:18:22.285 --> 00:18:25.321
  • Bad fashion sense.
  • 00:18:25.321 --> 00:18:26.689
  • But i am a nun!
  • 00:18:26.689 --> 00:18:28.891
  • That's so sad.
  • 00:18:28.891 --> 00:18:30.226
  • This is the enemy.
  • 00:18:30.226 --> 00:18:33.029
  • It's a classic move of propagandists.
  • 00:18:33.029 --> 00:18:35.097
  • If you can't win the argument,
  • 00:18:35.097 --> 00:18:37.133
  • Just call your opponent a nasty name.
  • 00:18:37.133 --> 00:18:39.535
  • Nuns? smugglers.
  • 00:18:39.535 --> 00:18:41.537
  • Conservatives? bigoted, homophobic, racists.
  • 00:18:41.537 --> 00:18:50.980
  • Okay, so back to the 1930s,
  • 00:18:51.714 --> 00:18:53.683
  • Another world war was raging and still america
  • 00:18:53.683 --> 00:18:56.986
  • Didn't want to intervene.
  • 00:18:56.986 --> 00:18:58.454
  • But then two words changed everything.
  • 00:18:58.454 --> 00:19:02.024
  • Pearl harbor.
  • 00:19:02.024 --> 00:19:04.160
  • Whether we liked it or not, america was at war.
  • 00:19:04.160 --> 00:19:07.230
  • Which brings us to american memes.
  • 00:19:07.230 --> 00:19:11.968
  • [doorbell rings]
  • 00:19:12.401 --> 00:19:14.003
  • I wonder who that could be.
  • 00:19:14.003 --> 00:19:17.506
  • Hey, mrs. h!
  • 00:19:17.907 --> 00:19:19.075
  • Rosie the riveter and uncle sam, welcome.
  • 00:19:19.075 --> 00:19:21.477
  • I made sandwiches.
  • 00:19:21.477 --> 00:19:23.112
  • Mmm...sandwiches!
  • 00:19:23.112 --> 00:19:24.447
  • Would you like some tea?
  • 00:19:24.447 --> 00:19:25.781
  • Uh no, mrs. h.
  • 00:19:25.781 --> 00:19:26.882
  • I'm here to talk about sugar rationing.
  • 00:19:26.882 --> 00:19:28.684
  • If you don't ration, you're helping hitler.
  • 00:19:28.684 --> 00:19:31.020
  • I am?
  • 00:19:31.020 --> 00:19:32.555
  • Well, maybe i should just not go to the
  • 00:19:32.555 --> 00:19:33.756
  • Store today to buy sugar.
  • 00:19:33.756 --> 00:19:35.057
  • Mrs. h, if you don't carpool,
  • 00:19:35.057 --> 00:19:36.692
  • You're helping hitler.
  • 00:19:36.692 --> 00:19:37.960
  • Oh dear.
  • 00:19:37.960 --> 00:19:38.961
  • I should take the day off and stay home.
  • 00:19:38.961 --> 00:19:40.963
  • If you take the day off, you're helping hitler.
  • 00:19:40.963 --> 00:19:43.199
  • Oh no.
  • 00:19:43.199 --> 00:19:44.300
  • What should i do?
  • 00:19:44.300 --> 00:19:45.368
  • Try war bonds, or you're helping hitler.
  • 00:19:45.368 --> 00:19:49.405
  • Well, i better get back to work at the factory.
  • 00:19:49.405 --> 00:19:52.642
  • The factory.
  • 00:19:52.642 --> 00:19:53.976
  • That's no place for a woman.
  • 00:19:53.976 --> 00:19:55.411
  • Oh, there's lots of jobs now that our
  • 00:19:55.411 --> 00:19:56.812
  • Men are overseas. mrs. h.
  • 00:19:56.812 --> 00:19:58.547
  • You just have to overcome stereotypes,
  • 00:19:58.547 --> 00:20:00.349
  • Find childcare, and when the war is over,
  • 00:20:00.349 --> 00:20:02.618
  • You'll be fired.
  • 00:20:02.618 --> 00:20:05.087
  • So encouraging people to help with the war isn't
  • 00:20:05.087 --> 00:20:08.124
  • Bad propaganda, but it is propaganda.
  • 00:20:08.124 --> 00:20:11.927
  • You see, support for the war was as important
  • 00:20:11.927 --> 00:20:14.463
  • As planes, guns, and artillery.
  • 00:20:14.463 --> 00:20:16.866
  • And soon the entire american mass media
  • 00:20:16.866 --> 00:20:20.436
  • Machine got behind the war effort.
  • 00:20:20.436 --> 00:20:23.339
  • Batman, robin and superman, even fought the nazis.
  • 00:20:23.339 --> 00:20:27.176
  • And of course there was captain america,
  • 00:20:27.176 --> 00:20:29.679
  • Even bugs bunny, porky pig,
  • 00:20:29.679 --> 00:20:32.214
  • The loony tune gang and popeye lend their support
  • 00:20:32.214 --> 00:20:35.451
  • To the allied cause in their cartoons.
  • 00:20:35.451 --> 00:20:38.154
  • We'd show you clips, but we don't have
  • 00:20:38.154 --> 00:20:40.456
  • The license to budget it.
  • 00:20:40.456 --> 00:20:49.498
  • Even walt disney himself lended his support
  • 00:20:50.433 --> 00:20:52.802
  • To the war effort.
  • 00:20:52.802 --> 00:20:54.103
  • He created the logo for the women's air force
  • 00:20:54.103 --> 00:20:56.138
  • Service pilots, or the wasps.
  • 00:20:56.138 --> 00:20:58.974
  • That's right.
  • 00:20:58.974 --> 00:21:00.042
  • In world war ii, women started flying planes,
  • 00:21:00.042 --> 00:21:03.512
  • And thanks to rosie the riveter women weren't
  • 00:21:03.512 --> 00:21:05.815
  • Just depicted as housewives anymore.
  • 00:21:05.815 --> 00:21:08.150
  • There was a place for them at the office,
  • 00:21:08.150 --> 00:21:10.119
  • At the factory, and many women liked it.
  • 00:21:10.119 --> 00:21:13.189
  • Goodbye, honey. i'm off to work.
  • 00:21:13.189 --> 00:21:15.391
  • And i kind of like it.
  • 00:21:15.391 --> 00:21:17.226
  • I think i might do this whole work thing
  • 00:21:17.226 --> 00:21:18.494
  • Even after the war.
  • 00:21:18.494 --> 00:21:20.196
  • Spoiler alert... she did.
  • 00:21:20.196 --> 00:21:22.398
  • Along with a whole lot of other women who found
  • 00:21:22.398 --> 00:21:24.600
  • Meaningful employment outside of the home.
  • 00:21:24.600 --> 00:21:29.705
  • While america rallied behind the war effort,
  • 00:21:30.706 --> 00:21:32.942
  • Hitler was doing his best to keep his propaganda
  • 00:21:32.942 --> 00:21:35.945
  • Machine rolling.
  • 00:21:35.945 --> 00:21:37.947
  • We are here in germany today,
  • 00:21:37.947 --> 00:21:39.648
  • And we're speaking to some regular people.
  • 00:21:39.648 --> 00:21:42.251
  • So tell me, how are things going in germany?
  • 00:21:42.251 --> 00:21:44.553
  • Actually it's--
  • 00:21:44.553 --> 00:21:46.922
  • So, we've been talking a lot about memes
  • 00:21:47.022 --> 00:21:48.858
  • And propaganda and dancing babies today,
  • 00:21:48.858 --> 00:21:51.260
  • But in the middle of this war,
  • 00:21:51.260 --> 00:21:52.928
  • There were huge events that were reshaping the
  • 00:21:52.928 --> 00:21:55.698
  • World as we knew it.
  • 00:21:55.698 --> 00:21:57.767
  • So here's a rundown of the second world war,
  • 00:21:57.767 --> 00:22:00.269
  • As told through memes.
  • 00:22:00.269 --> 00:22:02.972
  • The war started when hitler invaded his
  • 00:22:02.972 --> 00:22:04.740
  • First country, poland, in 1939 and then paris,
  • 00:22:04.740 --> 00:22:08.811
  • Then the world.
  • 00:22:08.811 --> 00:22:10.312
  • The war was on like donkey kong.
  • 00:22:10.312 --> 00:22:12.748
  • But not if winston churchill had anything to
  • 00:22:12.748 --> 00:22:15.050
  • Say about, he was the prime minister of
  • 00:22:15.050 --> 00:22:17.520
  • England, and he looked like a bulldog.
  • 00:22:17.520 --> 00:22:19.388
  • I mean, he kind of was a bulldog.
  • 00:22:19.388 --> 00:22:21.323
  • In 1940, germany began dropping bombs on great
  • 00:22:21.323 --> 00:22:24.193
  • Britain with actual bombs, not just memes.
  • 00:22:24.193 --> 00:22:27.830
  • The blitz, as it would later be called,
  • 00:22:27.830 --> 00:22:29.799
  • Lasted over 50 consecutive days.
  • 00:22:29.799 --> 00:22:32.501
  • But the old bulldog churchill rallied the
  • 00:22:32.501 --> 00:22:34.537
  • People of britain with one of the most iconic
  • 00:22:34.537 --> 00:22:36.806
  • Memes of all time.
  • 00:22:36.806 --> 00:22:38.274
  • Keep calm and carry on.
  • 00:22:38.274 --> 00:22:40.176
  • Meanwhile, an overconfident hitler
  • 00:22:40.176 --> 00:22:41.911
  • Decided to invade the soviet union in winter,
  • 00:22:41.911 --> 00:22:46.215
  • Because that's always a good idea.
  • 00:22:46.215 --> 00:22:49.385
  • The iceman, joseph stalin, the leader
  • 00:22:49.385 --> 00:22:51.520
  • Of russia, put a freeze to any of those hopes.
  • 00:22:51.520 --> 00:22:55.291
  • Then on december 7th, 1941,
  • 00:22:55.291 --> 00:22:57.860
  • A day, which will live in infamy,
  • 00:22:57.860 --> 00:22:59.895
  • The japanese surprise attacked pearl harbor
  • 00:22:59.895 --> 00:23:02.731
  • Officially dragging the us into the war.
  • 00:23:02.731 --> 00:23:05.434
  • They wanted to defeat us, but really they just
  • 00:23:05.434 --> 00:23:07.570
  • Got us really mad.
  • 00:23:07.570 --> 00:23:09.638
  • Whoops.
  • 00:23:09.638 --> 00:23:10.840
  • On june 6th, 1944, the allies launched a
  • 00:23:10.840 --> 00:23:14.009
  • Surprise attack of their own. d-day was the biggest
  • 00:23:14.009 --> 00:23:17.613
  • Turning point in the war.
  • 00:23:17.613 --> 00:23:19.315
  • After that, the nazis were in huge trouble.
  • 00:23:19.315 --> 00:23:21.817
  • There was this big battle called the
  • 00:23:21.817 --> 00:23:23.385
  • Battle of the bulge.
  • 00:23:23.385 --> 00:23:24.386
  • It was hitler's last attempt to stop the
  • 00:23:24.386 --> 00:23:26.589
  • Allied advance in europe.
  • 00:23:26.589 --> 00:23:28.424
  • He lost. we won. we partied.
  • 00:23:28.424 --> 00:23:31.760
  • Oh wait, there was the pacific.
  • 00:23:31.760 --> 00:23:34.163
  • All you need to know is kamikaze suicide bombers.
  • 00:23:34.163 --> 00:23:36.732
  • Iwo jima was a picture perfect propaganda
  • 00:23:36.732 --> 00:23:39.268
  • Victory, and eventually we dropped a few bombs.
  • 00:23:39.268 --> 00:23:42.705
  • Two, in fact, on hiroshima and nagasaki.
  • 00:23:42.705 --> 00:23:46.575
  • We joke around, but world war ii was horrific.
  • 00:23:46.575 --> 00:23:50.746
  • Between 60 and 80 million lives were lost,
  • 00:23:50.746 --> 00:23:54.350
  • And i can't think of a more tragic example of
  • 00:23:54.350 --> 00:23:57.419
  • The power of memes than the holocaust.
  • 00:23:57.419 --> 00:24:00.656
  • And the results were catastrophic.
  • 00:24:00.656 --> 00:24:04.059
  • With propaganda, hitler demonized an entire race
  • 00:24:04.059 --> 00:24:07.296
  • Of people, which led to the murder of 6 million
  • 00:24:07.296 --> 00:24:10.966
  • Jews under the nazi final solution.
  • 00:24:10.966 --> 00:24:17.439
  • You see, modern warfare isn't about the size of
  • 00:24:18.507 --> 00:24:21.243
  • Your guns or the number of nukes in your arsenal.
  • 00:24:21.243 --> 00:24:24.446
  • The battlefield has changed.
  • 00:24:24.446 --> 00:24:26.348
  • In this mass media era,
  • 00:24:26.348 --> 00:24:27.917
  • The real battlefield is the hearts and
  • 00:24:27.917 --> 00:24:30.619
  • The minds of the people.
  • 00:24:30.619 --> 00:24:32.187
  • It's about being able to rally everyone behind
  • 00:24:32.187 --> 00:24:34.623
  • A singular vision.
  • 00:24:34.623 --> 00:24:38.260
  • V-day or victory day was may 8th, 1945,
  • 00:24:39.161 --> 00:24:43.198
  • And it's kind of fitting to me that the war ended
  • 00:24:43.198 --> 00:24:46.035
  • With possibly one of the most romantic and
  • 00:24:46.035 --> 00:24:48.470
  • Enduring memes of all time.
  • 00:24:48.470 --> 00:24:55.911
  • We'll see you next time.
  • 00:24:56.478 --> 00:24:56.478