Praise | Mike Lindell and Michael Ellison | July 22, 2019 | TBN

Praise | Mike Lindell and Michael Ellison | July 22, 2019

Watch Praise | Mike Lindell and Michael Ellison | July 22, 2019
July 22, 2019
55:18

Matt & Laurie Crouch host Mike Lindell and Michael Ellison in Shakopee, MN – My Pillow #2

IMPORTANT QUESTION TO ASK.
EVERYTHING GOOD?
>> MALE: YEAH.
>> MATT: EVERYBODY HAPPY?
GOT GOOD LIGHTING, GOOD SOUND?
ALL RIGHT.
>> MALE: I'M GONNA SING RIGHT
NOW, READY?
>> MATT: YEAH.
[LAUGHTER]
>> MIKE LINDELL: I'M JUST
KIDDING.
>> MATT: SO LET ME ASK YOU A--
>> LAURIE CROUCH: CAN I GET OVER
THERE?
>> MATT: LET ME ASK YOU A
QUESTION.
SO YOU STARTED WITH A DREAM.
YOU WOULD'VE GIVEN ANYTHING,

FACTORY FULL OF PEOPLE MAKING
YOUR PILLOWS?
YOU WOULD'VE GIVEN ANYTHING.
THAT WAS YOUR DREAM.
YOU WERE MAKING THESE MANUALLY
AT ONE POINT.
OKAY, NOW YOU'RE HERE.
I'M LOOKING AT PEOPLE MAKING
YOUR PILLOWS.
DO YOU, MIKE LINDELL, STANDING
HERE INSATISFACTION IN YOUR HEART?


[MUSIC]
>> MALE ANNOUNCER: YOU PROBABLY
KNOW THIS MAN ON THE SCREEN, THE
FOUNDER, MIKE LINDELL, FOUNDER
OF MYPILLOW.
YOU HAVE SEEN HIS COMMERCIALS.
>> FEMALE ANNOUNCER: HE'S A
SELF-MADE SUCCESS WHO ALSO USED
TO BE A CRACK ADDICT.
>> MIKE: I WAS A CRACK COCAINE
ADDICT THEN, AND INDRUG DEALERS DID AN
INTERVENTION, AND I PRAYED
THAT I'D WAKE UP THE NEXT DAY
AND NOT EVER HAVE THE DESIRES
AGAIN.
>> MIKE HUCKABEE: YOU DIDN'T
HAVE THE DESIRE ANYMORE?
JUST GONE?
>> MIKE LINDELL: THE DESIRE WAS
GONE.
IT WAS GONE.
[MUSIC]
>> MIKE: I DID A FULL SURRENDER
TO JESUS CHRIST, AND I TELL YOU
WHAT, I KNEW RIGHT AT THAT POINT
THAT I'D BE ABLE TO GO OUT AND
SPEAK ABOUT JESUS LIKE I DID A


[MUSIC]


>> MALE ANNOUNCER: TONIGHT ON
"PRAISE," FROM SHAKOPEE,
MINNESOTA, FOUNDER AND CEO OF
MYPILLOW, MIKE LINDELL;
FOUNDER AND CEO OF TRIVITA,




>> ANNOUNCER: AND NOW MATT AND
LAURIE CROUCH.
>> MATT: THE "PRAISE" PROGRAM
COMES TO YOU TODAY FROM
SHAKOPEE, MINNESOTA.
WE ARE HERE IN THE MYPILLOW
FACTORY.
YOU KNOW, LOOK, IT'S MYPILLOW
ALL DAY LONG HERE, AND WE'RE
GONNA VISIT ALL OF THE DIFFERENT
FACTORIES.
WE'RE GONNA GET TO SEE HOW THE
PILLOWS ARE MADE, BUT WE'RE
GONNA TALK ABOUT SOMETHING THAT
A LOT OF PEOPLE DON'T REALIZE IS
SUPER-IMPORTANT.
MIKE LINDELL, MICHAEL ELLISON,
THANKS FOR BEIN' HERE.


THE TESTIMONIAL SIDE BECAUSE A
LOT OF PEOPLE, THEY SEE THE
MYPILLOW.
THEY-- YOU KNOW, IT'S ALL ABOUT
SALES.
IT'S ALL ABOUT THIS, BUT GUESS


UNDERLYING IN THIS SITUATION AND
THE MYPILLOW SITUATION IS SLEEP,
OKAY?
AND, YOU KNOW, LOOK, THE IDEA
THAT SLEEP'S IMPORTANT, LET ME
START WITH YOU, MIKE LINDELL.
YOU MAKE PILLOWS, SO, OBVIOUSLY,
I'M ASSUMING YOU KNOW SOMETHIN'
ABOUT SLEEP AND THE IMPORTANCE
OF IT.


>> MIKE: RIGHT, WELL, I GOT THE
SAME PROBLEMS.
I THOUGHT I WAS DIFFERENT
GROWIN' UP.
I THOUGHT, "AM I THE ONLY ONE
NOT GETTIN' GOOD SLEEP?"
YOU KNOW, I'D BE TIRED EVEN
THOUGH I SLEPT FOR EIGHT HOURS,
AND I FOUND OUT EVERYBODY'S THE
SAME.


WHEN YOU-- THE IMPORTANCE OF
SLEEP, IT DOESN'T AFFECT-- LIKE,
IF YOU SEE MY COMMERCIAL, IT
DOESN'T SAY, "WE SPEND A THIRD
OF OUR LIFE SLEEPING."
SLEEP AFFECTS YOUIT'S AS IMPORTANT AS EXERCISE
AND EATING, AND, FOR ME, SINCE I
DON'T EXERCISE MUCH, I NEED TO
GET GOOD SLEEP.
[LAUGHTER]
>> LAURIE: AMEN.
>> MIKE: BUT, YOU KNOW, IT
AFFECTS EVERYTHING YOU DO, HOW
YOUR MOODS ARE, HOW YOU WORK.
YOU KNOW, WHEN YOU DO GET THAT
VACATION OR A DAY OFF, YOU DON'T
WANNA BE TIRED.
AND, YOU KNOW, SLEEP IS SO
IMPORTANT TO YOUR HEALTH TOO.
IT'S IMPORTANT.
EVERYTHING, AND SO, YOU KNOW,
THAT'S WHEN YOUR BODY
REJUVENATES.
YOU GET THESE SLEEP CYCLES WHERE
YOU GET THE GREAT REM SLEEP, AND
THEN DELTA SLEEP, THESE SLEEP
CYCLES WHERE YOUR BRAIN
RECALIBRATES.
IT'S ALMOST LIKE A COMPLETE
RECALIBRATION, BUT THEN YOUR
BODY-- YOU KNOW, JUST THINK OF
KIDS GROWING, NOW THINK OF YOUR
BODY, YOU KNOW, REJUVENATING AND
YOUR ACHES AND PAINS OR, YOU
KNOW, YOUR BODY, THE HEALTH OF
YOUR BODY.
>> MATT: OKAY, SO, LOOK, IF YOU
JUST TUNED IN, WE ARE HERE IN
SHAKOPEE, MINNESOTA.
WE'RE AT THE FACTORY FOR
MYPILLOW, AND I WANNA INTRODUCE
MICHAEL ELLISON.
A LOT OF PEOPLE KNOW OF YOU
BECAUSE OF SOME OF THE HEALTH
PRODUCTS THAT ARE BEING TALKED
ABOUT TODAY, BUT A LOT OF PEOPLE
DON'T REALIZE THAT YOUR
JOURNEY-- AND EVEN MIKE LINDELL
IS GONNA BE-- YOU'RE GONNA BE
INTERESTED IN THIS STORY
BECAUSE--
>> MIKE: I'VE HEARD PART OF IT
ALREADY, AND I'M GOIN', "HEY, WE
GOTTA TALK."
[LAUGHTER]
>> MATT: YEAH, MIKE, YOU--
SUPER-SUCCESSFUL BUSINESSMAN.
YOU HAD ZERO RESPECT FOR SLEEP,
OKAY?
>> MICHAEL: YES.
>> MATT: YOU DIDN'T THINK YOU
NEEDED IT.
YOU DIDN'T THINK-- SO I DON'T
WANNA TELL YOUR STORY, BUT KIND
OF START BACK A LITTLE BIT ABOUT
WHY SLEEP IS IMPORTANT.
YOU KNOW, THE FACT THAT YOU'RE
HERE, THAT YOU MADE IT THROUGH
THAT SITUATION, IT'S A MIRACLE,
A TESTIMONY ABOUT SLEEP.
I WANNA HEAR THE WHOLE THING.
>> MICHAEL: YEAH, THANK YOU,
MATT.
WELL, IT'S GREAT TO BE HERE WITH
MIKE, AND I FEEL LIKE I KNOW YA.
I SEE YOU SO MANY TIMES ON
TELEVISION.
>> MIKE: YOU'RE LOOKIN' GOOD.
I KNEW YOU WOULD.


>> MICHAEL: BUT, YEAH, MY ISSUE
WAS THAT I NEVER UNDERSTOOD
SLEEP FROM THE BENEFITS OF
SLEEP, AND SO I LOOKED AT SLEEP
AS SOMETHING THAT WAS TAKING
AWAY FROM MY TIME OF DOING THE
THINGS THAT I LOVE TO DO AND THE
THINGS THAT I FELT PURPOSE TO


YOU KNOW, NOW I TALK ABOUT
WELLNESS FOR PURPOSE.
WELL, SLEEP IS ONE OF THE
ESSENTIALS OF WELLNESS, AND I'D
JUST LIKE TO KIND OF DEFINE THAT
BECAUSE, IN MY CASE, I THINK
IT'S LIKE MANY OTHER PEOPLE.
WE THINK OF "WELLNESS" AS THE
ABSENCE OF DISEASE.
IT'S NOT THE ABSENCE OF DISEASE.
I'D LIKE TO GIVE YOU MY
DEFINITION, AND THAT IS THAT YOU
CAN HAVE THE VITALITY AND THE
ENERGY TO DO THE THINGS THAT YOU
LOVE AND PURPOSE TO DO, TO DAILY
HAVE POSITIVE EMOTIONS OF LOVE,
FORGIVENESS, GRATITUDE, AND
ACCEPTANCE, AND TO DEVELOP A
RELATIONSHIP WITH GOD AND KNOW
HIS PURPOSE FOR YOUR LIFE.
SO, IN MY LIFE, I KNEW FITNESS,
AND SO I RAN EVERY DAY, THREE TO
FIVE MILES, SOMETIMES, YOU KNOW,
MORE THAN THAT, AND I TRAVELED
THE WORLD.
I TRIED TO GO ON THREE HOURS,
FOUR HOURS OF SLEEP, AND IF I
HAD NO SLEEP, I WORE THE BADGE:
"I DON'T NEED SLEEP."
SO HERE I AM, I'M RUNNIN' UP
THE BACK SIDE OF TROON MOUNTAIN
IN ARIZONA, AND I AM ABOUT
HALFWAY UP THE MOUNTAIN,
AND ALL OF A SUDDEN,
DOWN MY LEFT SIDE,
I GET THIS PAIN.
WELL, I JUST TURNEDMY GRANDFATHER DIED ATOF AGE, TELLING A JOKE IN A
HUNTING CAMP AND FELL OVER DEAD.
MY DAD WAS DIAGNOSED WITH HEART
DISEASE AND A QUADRUPLE BYPASS
WHEN HE WASPART OF MY PROGRAM WAS THE
ABSENCE OF DISEASE: "I'M GONNA
EXERCISE, I'M--" BUT NOW I'M
HAVING THIS PAIN.
I THOUGHT I WAS HAVIN' THE HEART
ATTACK, SO I SAT DOWN.
OKAY, I'M STILL ALIVE.
I WALK HOME.
BEING ME, NEXT MORNING, I'M
RUNNIN' THE MOUNTAIN AGAIN, SO
IT'S UP THE MOUNTAIN.
I GET PARTWAY UP THE MOUNTAIN,
AND GUESS WHAT HAPPENS?
NOW IT'S FURTHER ON DOWN AND
INTO MY LEG.
WELL, TO MAKE A SHORTER STORY OF
THIS, OVER THE NEXT MONTH, ALL
OF A SUDDEN, I FOUND MYSELF JUST
ON FIRE, I MEAN, LITERALLY ON
FIRE.
I WOULD HAVE JOLTS GO THROUGH MY
BODY WHERE I COULDN'T EVEN
REALLY DO THE THINGS THAT I
LOVED TO DO ANY LONGER, SO I
CHECKED INTO ONE OF THE WORLD
RENOWNED INSTITUTIONS, AND
HERE'S WHAT I'D HAVE: SLEEP
DEPRIVATION AND A NERVOUS SYSTEM
THAT HAD AN OVERACTIVE ADRENAL
GLAND, AND THAT WAS THE
BEGINNING OF AN INCREDIBLE
PERIOD OF TIME FOR ME BECAUSE,
WHEN I MET WITH THE DOCTORS AT
THE END, THEY SAID, "MICHAEL,
YOU MUST CHANGE THE WAY YOU
THINK ABOUT LIFE, AND YOU MUST
CHANGE THE WAY YOU THINK ABOUT
HEALTH, AND IF YOU DON'T YOU
WILL DIE A PREMATURE DEATH."
[MUSIC]
>> ANNOUNCER: MICHAEL ELLISON, A
SUCCESSFUL ENTREPRENEUR AND
VISIONARY, WHO'S ALL ABOUT
HELPING PEOPLE EXPERIENCE
GREATER PHYSICAL, EMOTIONAL, AND
SPIRITUAL WELL-BEING.
FOR MICHAEL, HIS MISSION BECAME
CLEAR WHEN HE EXPERIENCED A
PERSONAL HEALTH CRISIS AT THE
AGE OFAS HE FOUND HIS WAY BACK TO
HEALTH, HE BECAME DETERMINED TO
SHARE HIS MESSAGE OF WELLNESS
WITH OTHERS.
THIS LED TO THE FOUNDING OF
TRIVITA AND HIS CLINIC OF
INTEGRATIVE MEDICINE,
SPECIALIZING IN TREATING THE
WHOLE PERSON AND FIGHTING
DISEASES.
ELLISON ALSO ESTABLISHED THE
HOUSE OF GIVING, A NONPROFIT
ORGANIZATION THAT SUPPORTS THE
WELLNESS OF CHILDREN IN
POVERTY-STRICKEN AREAS OF THE
WORLD.
HE BEGAN HIS FIRST COMPANY IN

WHERE HE WORKED WITH SMALL
ORGANIZATIONS TO ESTABLISH MEDIA
MINISTRIES WORLDWIDE.
TODAY, IT'S A FULL-SERVICE,
DIRECT RESPONSE AND MARKETING
AGENCY THAT HOUSES THE
PRODUCTION STUDIOS FOR TRIVITA'S
MEDIA PROGRAMS.
HERE ON "PRAISE,"
MICHAEL ELLISON.
[MUSIC]
>> MATT: AT THE TIME, MICHAEL,
YOU WERE RUNNING A COMPANY WITH
HUNDREDS OF EMPLOYEES.
YOU KNOW, YOU HAD ACCESS TO ANY
DOCTOR, ANY TEST, ANYTHING, AND
NOBODY COULD FIX YOU.
I MEAN, IT WASN'T LIKE, "HERE,
TAKE THIS MEDICATION, AND YOU'RE
GONNA GET BETTER."
YOU'RE A HIGH NET WORTH
INDIVIDUAL.
YOU CAN GO TO ANY HOSPITAL.
IT WASN'T ABOUT THAT.
IT WAS ABOUT YOU HAVIN' TO
COMPLETELY CHANGE YOUR LIFE, AND
WHAT HAPPENED?
>> MICHAEL: WELL, IT WAS ABOUT
SLEEP.
I MEAN, MINE ALL STARTED FROM
SLEEP DEPRIVATION, SO IN MY
MIND, WHAT I THOUGHT ABOUT
SLEEP-- YOU KNOW, THE BIBLE
SAYS, "AS A MAN THINKETH, SO IS
HE."
WELL, I THOUGHT SLEEP WAS
A WASTE OF TIME EXCEPT FOR WHEN
YOU'RE EXHAUSTED.
[LAUGHTER]
HERE'S WHAT I LEARNED ABOUT
SLEEP: IT IS AN INCREDIBLE WAY
TO REJUVENATE THE BODY AND THE
BRAIN.
LITERALLY, WE'RE TALKIN' ABOUT
THE IMPORTANCE OF SLEEP.
NOW IN NEUROSCIENCE, THEY CALL
SLEEP "THE MAID SERVICE OF THE
BRAIN" BECAUSE, WHEN YOU'RE
AWAKE, YOU HAVE TOXINS, AND YOU
ALSO HAVE THE WASTE PROTEIN THAT
IS GOING ON IN THE BRAIN.
WELL, THEY BELIEVE THIS IS EVEN
CONTRIBUTING INTO THE DEMENTIA
BECAUSE OF ALL THE PROBLEMS THAT
ARE HAPPENING NOW WITH THE LACK
OF SLEEP.
WHEN YOU ARE SLEEPING, THE MAID
SERVICE COMES, AND IT CLEARS THE
BRAIN.
THAT'S JUST ONE, WHEN IT CALLS
THE IMPORTANCE OF IT, BUT LET'S
TALK ABOUT THE NERVOUS SYSTEM.
MINE WAS A NERVOUS SYSTEM,
RIGHT?
WELL, IF YOU'RE IN THE
FLIGHT-OR-FIGHT MODE-- RIGHT?
-- WHICH ANXIETY IS-- OKAY?
-- YOU'RE PRODUCING ALL KINDS OF
CORTISOL AND ALL KINDS OF
HORMONES THAT ARE GOING ON.
YOU'VE GOT CHEMICALS RUNNING
THROUGH YOUR BODY.
I WAS IGNORANT OF ALL THAT.
I DIDN'T KNOW THAT UNTIL I MADE
SLEEP ONE OF THE MOST IMPORTANT
THINGS IN MY LIFE.
AND IT WAS BEFORE I MET MIKE AND
BEFORE I HEARD ABOUT THE
PILLOWS, SO THIS IS A NUMBER OF
YEARS AGO, BUT I BEGAN TO
CHANGE, AND HERE'S THE FIRST
THING I DID: I SIMPLY SAID,
"SLEEP, YOU ARE MY FRIEND.
I INVITE YOU INTO MY LIFE TO
HEAL AND RESTORE.
THANK YOU, GOD, FOR SENDING
SLEEP INTO MY LIFE."
AND IT WAS AN AMAZING THING
FOR A GUY WHO DIDN'T SLEEP.
ALL OF A SUDDEN, IN ABOUT TWO
WEEKS' TIME, I WAS A
SEVEN-HOUR-A-NIGHT SLEEPER, AND
SO I DO BELIEVE THAT-- AND I
KNOW, MIKE, YOU HAVE A LOT YOU
CAN BRING FORWARD AS FAR AS THE
PILLOW AND THE NERVES AND THE
NECK AND-- BUT I DO BELIEVE THAT
YOU HAVE TO EMBRACE SLEEP AS A
FRIEND AND INVITE IT.
>> MIKE: YOU KNOW, I CAN RELATE
TO THAT AND SO CAN ANY ADDICTS
OUT THERE.
ONE OF THE THINGS THAT, YOU
KNOW, WE FORGET ABOUT-- I'M
GONNA TIE IT INTO ADDICTION NOW,
FOR DRUG ADDICTION.
I WOULD STAY UP ALL THE TIME
'CAUSE I WANTED TO GET MORE
DONE, YOU KNOW.
I MEAN, YOU COULD GET MORE DONE.
I KIND OF VIEWED IT AS A WASTE
OF TIME TOO, AND I THINK THAT
ADDICTS THAT ARE OUT THERE DYING
AND WITH THESE PHYSICAL
PROBLEMS, A LOT OF IT IS JUST
NOT THE DRUG.
IT'S ALSO A LACK OF SLEEP.
YOUR BODY'S WEAKER.
YOU'RE GETTIN' A HEART ATTACK,
OR YOU'RE HAVING THIS AND THIS
HAPPEN FROM THE LACK OF SLEEP,
AND SO, FOR ME, I COULD RELATE
TO EVERYTHING YOU SAID WHERE,
YOU KNOW, I VIEWED SLEEP
DIFFERENTLY.
IT WAS LIKE, "OH, YOU KNOW, A
WASTE OF TIME."
YOU KNOW, NOW I LOOK FORWARD
TO IT BECAUSE IT'S REALLY--
IN REALITY, YOU LOOK AT IT,
IT'S NOT-- QUALITY SLEEP IS
NOT A WASTE OF TIME 'CAUSE YOU
GET SO MUCH DONE DURING THE DAY,
YOU FEEL SO MUCH BETTER.
YOU'RE ENJOYING LIFE THAT GOD
GAVE US.
HE GAVE US SLEEP FOR A REASON,
YOU KNOW, AND IT'S SO IMPORTANT.
[MUSIC]
>> ANNOUNCER: COMING UP--
>> MATT: FROM A DREAM TOMILLION SALES, THIS IS ONE OF
FIVE BUILDINGS.
WE'RE GONNA SEE A PROCESS HERE
WHERE THE FOAM GETS SHREDDED,
THEN IT GOES INTO PILLOWS.
IT GETS SEWN, IT GETS ROLLED,
AND IT GETS BOXED AND OUT THE
DOOR.
MIKE LINDELL, THIS IS "PRAISE,"
RIGHT NOW.
[MUSIC]
>> FEMALE ANNOUNCER: A LARGE AND
GROWING BODY OF SCIENTIFIC
RESEARCH POINTS TO A CLEAR
CONNECTION BETWEEN THE QUALITY
OF YOUR SLEEP AND THE QUALITY OF
YOUR HEALTH.
IN OTHER WORDS, YOUR KEY TO
FEELING BETTER MAY BE AS SIMPLE
AS SLEEPING BETTER.
NOW MYPILLOW AND TBN ARE EXCITED
TO SHARE A BETTER SLEEP SOLUTION
WITH YOU IN THANKS FOR YOUR
SUPPORT OF TBN, SHARING THE
MESSAGE OF HOPE AND GRACE WITH
OTHERS.
FOR A LIMITED TIME, YOU CAN
RECEIVE YOUR OWN MYPILLOW IN
THANKS FOR A GIFT OF $
IN SUPPORT OF TBN'S OUTREACHES.
FOR A DONATION OF $
YOU'LL RECEIVE TWO MYPILLOWS.
FINALLY, YOU CAN TAKE YOUR SLEEP
TO THE NEXT LEVEL OF
HEALTH-GIVING COMFORT WHEN YOU
RECEIVE A MYPILLOW MATTRESS
TOPPER IN THANKS FOR YOUR GIFT
TO TBN OF $
ALL OF THESE COME DIRECTLY FROM
THE MYPILLOW FACTORY, COMPLETE
WITH THEIR TEN-YEAR WARRANTY,
AND ALL SHIPPING IS ABSOLUTELY
FREE.
PLEASE CALLTO SUPPORT THE OUTREACHES OF TBN
AND TO TAKE A STEP TOWARDS
BETTER HEALTH THROUGH BETTER
SLEEP.
THAT'SAND REMEMBER, TBN CARES ABOUT


[MUSIC]


>> MICHAEL: ONE OF THE THINGS
THAT HAPPENED TO ME IS, WHEN I
CAME HOME FROM THE INSTITUTION--


BUT WHEN I CAME HOME, I DIDN'T
HAVE THE FOGGIEST IDEA WHERE TO
START.
THEY JUST SAID, "YOU MUST CHANGE
THE WAY YOU THINK ABOUT HEALTH
AND CHANGE THE WAY YOU THINK
ABOUT LIFE."
AND I THOUGHT I WAS A
PRETTY SUCCESSFUL GUY.
I THOUGHT THE WAY I WAS
THINKING-- EXCEPT FOR I HAD
PAIN, I WAS ON FIRE, AND I
COULDN'T PERFORM ANY LONGER.
SO HERE'S WHAT I DID: I WENT
HOME, I WENT TO MY UPSTAIRS
WHERE MY OFFICE IS AT, AND I
LAID ON THE FLOOR, AND I WAS
LIKE, "GOD, WOULD YOU JUST DO
SOMETHING SUPERNATURAL FOR ME,
AND WOULD YOU HEAL ME, AND I
WILL BE A DIFFERENT GUY?"
DIDN'T HAPPEN.
[LAUGHTER]
BUT I DID GET UP ON THE CHAIR,
AND I TOOK HOLD OF MY ARM, AND I
SAID, "YOU KNOW, YOU ARE HIS
TEMPLE, AND I'M GONNA LEARN TO
NURTURE, AND I'M GONNA LEARN TO


"GOD, I AM ON A WELLNESS JOURNEY
TO DISCOVER THE ESSENTIALS OF
WELLNESS, AND I WILL HONOR THIS
TEMPLE."
AND I THINK THAT'S ONE
OF THE MOST AMAZING THINGS FOR
EVERY ONE OF US TO DO IS TO COME
INTO THAT REALIZATION 'CAUSE IT
MAKES CHOICES A LOT EASIER.
IT WAS NO LONGER ABOUT JUST FOR
MY OWN HEALTH OR JUST FOR MY
OWN, YOU KNOW, WELL-BEING.
IT BECAME A "WHAT ARE THE
CHOICES THAT I'M GONNA MAKE,
FROM HERE ON OUT, TO HONOR THIS
TEMPLE, AND HOW WILL I NURTURE
AND HOW WILL I
NOURISH IT?"
AND THAT THE BEGINNING OF
AMAZING CHANGE IN MY LIFE.
TODAY, I MEAN, I ENJOY THE
GREATEST HEALTH, BUT NOT ONLY
HEALTH.
I ENJOY THE GREATEST WELL-BEING
THAT I'VE EVER HAD IN MY LIFE AS
A RESULT OF, OBVIOUSLY, MAKING
SLEEP ONE OF THOSE GREAT
ESSENTIALS, THE IMPORTANCE OF
IT.
>> MATT: WOW, WE ARE TALKING
ABOUT SOMETHING THAT DOESN'T GET
TALKED ABOUT VERY OFTEN, YOU
KNOW?
>> LAURIE: YEAH, WELL, I KNOW
THAT SO MANY PEOPLE TAKE THINGS
TO GO TO SLEEP, AND I'VE GOT A
DEAR DOCTOR FRIEND THAT SAID,
"WHEN YOU TAKE SOMETHING TO HELP
YOU SLEEP, YOU NEVER ENTER THAT
REM SLEEP, WHERE YOU'RE SUPPOSED
TO-- CAN YOU TALK TO THAT?
>> MICHAEL: WELL, I CAN TALK
ABOUT IT FROM THE CLINIC'S
VIEWPOINT.
WE DISCOURAGE PEOPLE FROM DOING
OVER-THE-COUNTER TYPE OF
MEDICATION BECAUSE YOU'RE TAKIN'
ANTIHISTAMINE.
WELL, THAT'S NOT GOOD, AND IF
YOU GO TO HARVARD, AND YOU WOULD
LOOK UP THAT, AS FAR AS IN
HARVARD, THEY'RE EVEN MAKING THE
NOW ASSUMPTIONS THAT IT'S
CONTRIBUTING TO DEMENTIA.
SO WHAT YOU DON'T WANNA DO IS
INTERFERE WITH THE BRAIN AND
WHAT THE NORMAL PROCESS OF THE
BRAIN IS TO SLOW DOWN AND GO
INTO THE SLEEP STAGES, AND
THAT'S WHY I LIKE TO ENCOURAGE
PEOPLE TO THINK HABIT AS SLEEP,
AND NOT ONLY HABIT, BUT HABITAT,
WHICH MIKE IS DOIN' A LOT IN
REGARD TO HABITAT BECAUSE YOUR
ENVIRONMENT-- RIGHT?
-- OF YOUR-- WHETHER IT'S THE
PILLOW OR WHETHER IT'S THE
MATTRESS TOPPER, ALL THOSE
THINGS IS A PART OF THE
ENVIRONMENT OF CREATING THE
SLEEP THAT YOU NEED, AND SO WE
REALLY ENCOURAGE THAT.
>> MATT: SOMETHING THAT JUST
KIND OF CROSSED MY MIND, FIRST
OF ALL, MICHAEL ELLISON, THANK
YOU FOR KIND OF JUMPIN' INTO
THIS.
THE INTERESTING THING ABOUT BOTH
OF YOU IS A LOT OF YOUR LIFE IS
REALLY ABOUT THE LORD SPEAKING
TO YOU.
I REMEMBER A STORY YOU TOLD ME
ABOUT LOOKING DOWN OVER THE
DESERT, AND THE LORD SAYING
SOMETHING ABOUT "THERE'S A LOT
OF WELLNESS HERE ON THIS
DESERT," AND YOU STARTED
RESEARCHING, AND PRODUCTS CAME
OUT OF YOUR RESEARCH, YOU KNOW,
TRIVITA.
AND, IN GENERAL, A LOT OF THE
TRIVITA PRODUCTS CAME OUT OF A
WORD OF THE LORD.
YOU HAD A DREAM ABOUT A PILLOW.
BUT INTERESTINGLY ENOUGH, WE'RE
BOTH SITTING HERE NOW TALKING
ABOUT THE IMPORTANCE OF SLEEP,
THE IDEA OF THIS, BECAUSE THE
LORD WAS INSTRUCTING US.
MICHAEL, YOUR FINAL THOUGHTS ON
JUST, KIND OF, THE IMPORTANCE,
OVERALL IMPORTANCE OF SLEEP?
OBVIOUSLY, IT'S A PERSONAL
IMPORTANCE TO WHAT YOUR


BUT IN GENERAL, THERE'S A LOT OF
PEOPLE REALLY STRUGGLING WITH
THIS AND THE IMPORTANCE OF SLEEP
IN GENERAL.
>> MICHAEL: I BELIEVE EVERY
PERSON HAS A GOD-GIVEN PURPOSE.
YOU KNOW, SOMETIMES WE LOOK FOR
THE BIG, AHA MOMENT.
NO, IT'S RIGHT HERE YOU'RE
PLANTED.
WHAT ARE YOUR TALENTS?
WHERE ARE YOU AT?
WHO CAN YOU EFFECT?
I BELIEVE EVERY PERSON HAS THAT
PURPOSE, WELLNESS FOR PURPOSE,
AND WHEN YOU THINK ABOUT THAT
AND YOU THINK OF "OKAY, I AM
GOD'S TEMPLE," "I'M HERE TO
GLORIFY HIM," THEN SLEEP HAS AN
ESSENTIAL PART, LIKE MIKE TALKED
ABOUT.
IT AFFECTS EVERY ASPECT OF OUR
LIFE.
IT AFFECTS OUR RELATIONSHIPS,
RIGHT?
MOOD, THE WAY YOU FEEL, THE WAY
THAT YOU ARE ABLE TO PERFORM,
DECISION-MAKING, ALL THOSE
THINGS NOW, IN NEUROSCIENCE,
OKAY, IT WILL BEGIN TO
DEMONSTRATE WHAT WE


AND THAT IS, SLEEP IS IMPORTANT.
>> MATT: REMIND THE AUDIENCE
THAT YOU HAD TO MAKE A FULL-ON
SWITCH IN YOUR HEAD.
YOU HAD TO GO FROM NOT
RESPECTING SLEEP AT ALL, TO IT
REALLY BASICALLY SAVED YOUR
LIFE, AND MAYBE YOU'RE TALKING
DIRECTLY TO SOMEBODY THAT NEEDS
TO HEAR WHAT YOU HAD TO SAY.
TELL THEM DIRECTLY, RIGHT THERE.
>> MICHAEL: WELL, THERE'S MORE
THAN ONE PERSON OUT THERE THAT
STRUGGLES WITH SLEEP BECAUSE WE
KNOW THAT SLEEP AND THE SLEEP





I ALSO KNOW THAT THERE'S A LOT
OF PEOPLE WHO, IN LEADERSHIP
POSITIONS, REALLY STRUGGLE WITH
STRESS AND THE STRESS HORMONES,
AND THAT AFFECTS YOUR SLEEP.
I INVITE YOU TO DO WHAT I DID,
AND THAT IS SIMPLY INVITE IT


AS A PERSON WHO IS GOD'S TEMPLE
TO GLORIFY GOD HERE, YOU NEED
SLEEP FOR YOUR HEALTH, YOU NEED
SLEEP FOR YOUR WELL-BEING, YOU
NEED SLEEP FOR YOUR
DECISION-MAKING, YOU NEED SLEEP
FOR ALL ASPECTS OF YOUR LIFE.
AND SO I JUST ASK YOU TO INVITE
IT LIKE I DID: "SLEEP, YOU ARE
MY FRIEND.
I INVITE YOU INTO MY LIFE TO
HEAL AND RESTORE.
THANK YOU, GOD, FOR SENDING
SLEEP IN MY LIFE."
IN TWO WEEKS, I BECAME
A SEVEN-HOUR-A-NIGHT SLEEPER.
NOW, WITH MIKE AND HIS PILLOW
AND HIS MATTRESS TOPPER, AND THE
THINGS HE HAS ALONG WITH THAT,
YOU PRAY THAT PRAYER, YOU WILL
BE A SLEEPER.
[LAUGHTER]
>> LAURIE: YEAH, I LOVE THE
BIBLE SAYS THAT GOD GIVES HIS
BELOVED SLEEP, AND IT'S
IMPORTANT, AND I WAS JUST
THINKIN' ABOUT THE DREAMS AND
STUFF.
YOU DON'T NORMALLY DREAM IF
YOU'RE NOT ASLEEP, SO IT'S SO
IMPORTANT AND JUST--
>> MATT: I WANNA-- YOU GUYS STAY
RIGHT HERE.
I'M JUST GONNA GET UP, AND I'M
GONNA PROVE THAT WE'RE AT THE
MYPILLOW FACTORY:
>> LAURIE: OKAY, GOOD-BYE.
>> MATT: I JUST WANNA--
>> LAURIE: HERE HE GOES.
>> MIKE: YOU LET HIM TAKE THAT?
[LAUGHTER]
>> MATT: IT'S PROOF.
WE'RE AT THE MYPILLOW FACTORY.
>> MIKE: YOU GOT A RUNNER.
>> MATT: RIGHT HERE IN
SHAKOPEE, MINNESOTA, THE
MYPILLOW FACTORY.
WE'RE GONNA TOUR THE WHOLE
FACTORY.
WE'LL BE RIGHT BACK.
JUST WATCH THIS.
>> ANNOUNCER: FOR A LIMITED
TIME, YOU CAN RECEIVE YOUR OWN
MYPILLOW IN THANKS FOR A GIFT OF
$
OUTREACHES.
FOR A DONATION OF $
YOU'LL RECEIVE TWO MYPILLOWS.
FINALLY, YOU CAN TAKE YOUR SLEEP
TO THE NEXT LEVEL OF
HEALTH-GIVING COMFORT WHEN YOU
RECEIVE A MYPILLOW MATTRESS
TOPPER IN THANKS FOR YOUR GIFT
TO TBN OF $
ALL OF THESE COME DIRECTLY FROM
THE MYPILLOW FACTORY, COMPLETE
WITH THEIR TEN-YEAR WARRANTY,
AND ALL SHIPPING IS ABSOLUTELY
FREE.
PLEASE CALLTO SUPPORT THE OUTREACHES OF TBN
AND TO TAKE A STEP TOWARDS
BETTER HEALTH THROUGH BETTER
SLEEP.
THAT'SAND, REMEMBER, TBN CARES ABOUT
YOU AND YOUR HEALTH.
[MUSIC]
>> MATT: SO WE'RE IN A GIANT
BUILDING HERE.
WHERE EXACTLY ARE WE?
MY FIRST TIME TO MINNESOTA.


>> MIKE: YOU ARE IN SHAKOPEE,
MINNESOTA.
>> MATT: SHAKOPEE, MINNESOTA.
>> MIKE: RIGHT, AND WE ARE ONLY
ABOUT FIVE MILES FROM CHASKA,
MINNESOTA, WHERE MY CORPORATE
OFFICE IS AND MY CALL CENTER.
IT'S WHERE I GREW UP.
I LIVED IN MINNESOTA ALL MY
LIFE, SO I NEVER TRAVELED TOO
FAR FROM MY HOMETOWN.
>> MATT: OKAY, SO THE MYPILLOW
FACTORY GOES THREE- OR FOUR
HUNDRED FEET THAT WAY, ABOUT A
THOUSAND FEET OFF THIS WAY, AND
THIS IS ONE OF HOW MANY
BUILDINGS?
>> MIKE: WE HAVE ABOUT ONE, TWO,
THREE, FOUR, FIVE BUILDINGS
RIGHT NOW.
>> MATT: OKAY.
>> MIKE: BUT TWO-- WE HAVE
ANOTHER ONE JUST LIKE THIS,
THAT'S THIS BIG.
PROBABLY GOT A TOTAL OF ABOUT

>> MATT: OKAY, FROM A DREAM TO

OF FIVE BUILDINGS, AND WE'RE
ABOUT TO GO DOWN WHERE IT'S
GONNA GET NOISY, SO WERE GONNA
HAVE TO YELL AT EACH OTHER HERE


BUT HERE, IN JUST A SECOND,
WE'RE GONNA SEE WHERE YOU
ACTUALLY-- WHERE THE FOAM GETS
SHREDDED.
IT GETS--
>> MIKE: I CUT IT INTO THREE
SIZES.
>> MATT: OKAY, THEN IT GOES INTO
PILLOWS, IT GETS SEWN, IT GETS
ROLLED, AND IT GETS BOXED AND
OUT THE DOOR, BUT YOU USED TO DO
THIS BY HAND.
WE'LL GET TO THAT STORY.
>> MIKE: EVERYTHING WAS BY HAND.
>> MATT: OKAY, SHOW US.
LET'S GO.
>> MIKE: EVERYTHING WAS BY HAND.
>> MATT: MIKE LINDELL.




>> MATT: SO JUST THROW IT IN
THERE?
CAN I DO THIS?
OKAY, SO YOU JUST KIND
OF--
[LAUGHTER]
THAT THING IS FOR REAL.
[LAUGHTER]
DO ONE, DO ONE.
>> MIKE: NO, THAT'S GOOD.
>> MATT: YOU GOTTA DO ONE, COME
ON.
YOU HAVEN'T DONE THIS IN A LONG
TIME, COME ON.




>> MIKE: SO WHEN THEY COME
THROUGH, WHEN THE PATENTED
FOAM COMES THROUGH, IT GOES INTO
THESE MIXERS, THESE BLUE MIXERS,
AND ALL THREE SIZES ARE MIXED
TOGETHER IN HERE.
IT'S LIKE BUTTER IN THERE.
AND YOU CAN'T HAVE TOO MUCH OF
THE LOAD IN ONE PLACE.
IT DOESN'T WORK.
>> MATT: SO WHAT YOU BELIEVE IS
YOUR KEY TO SELLINGPILLOWS IS THAT THIS FOAM GETS
INTERLOCKED INSIDE THE PILLOW
SO--
>> MIKE: AND INTERLOCKED, AND
I'LL SHOW THAT.
OUR SHOULDERS AND NECKS ARE ALL
DIFFERENT SIZES.
SLEEP IS ABOUT THE DISTANCE FROM
YOUR HEAD TO YOUR NECK, AND IF
THAT'S TOO HIGH, OR TOO HIGH OR
TOO LOW, YOU DON'T GET GOOD
SLEEP.
DOWN PILLOWS ARE NOTORIOUS.
YOU FLUFF THE DOWN PILLOW,
AND YOU GO, "OH, I FEEL




>> MATT: MIKE LINDELL, REALLY,
THE STORY OF WHAT WE'RE LOOKING
AT TODAY,

YOU HAVE A DREAM, AND, YOU KNOW,
NO ONE KNOWS HOW TO FULFILL THAT
DREAM, INCLUDING YOU.
YOU START, REALLY, KIND OF
INVENTING SOMETHING, BUTMILLION PILLOWS LATER, YOU'RE
APPROACHINGOKAY?
IT'S AN UNBELIEVABLE STORY.
WE'D LIKE TO HEAR, KIND OF, THE
STORY OF THE MYPILLOW.
>> LAURIE: YOU KNOW, LET ME MAKE
A SIMPLE OBSERVATION HERE.
WHEN I'M HERE, I SEE HIM
WATCHING EVERY DETAIL, AND
SOMETIMES HE'LL JUMP OFF THE
PLATFORM, AND HE'LL RUN OVER
THAT BECAUSE YOU CARE ABOUT
EVERYTHING, AND I THINK IF YOU
HAD IT YOUR WAY, YOU WOULD MAKE
AND BOX AND SHIP EVERY PILLOW


BUT YOU CAN'T DO THAT.
IS THAT TRUE?
[LAUGHTER]
>> MIKE: THAT WAS A HARD THING
TO GIVE UP, BELIEVE ME, BECAUSE
THAT IS TRUE, AND SINCE WE'VE
BEEN HERE IN THIS BUILDING,
I SEE AT LEAST FIVE THINGS IN MY
MIND THAT I'M GONNA CHANGE AS
SOON AS WE ARE DONE.
>> LAURIE: BUT YOU CARE THAT
MUCH, AND THAT SAYS A LOT.
>> MIKE: BUT, YES, I DO
MICROMANAGE EVERYTHING AND
MACROMANAGE, AND IT'S JUST, I
WANT EVERY PART TO BE LIKE MY
ONLY PILLOW.
WE LOOK AT EVERY CUSTOMER LIKE
IT'S MY ONLY CUSTOMER, BUT MY
STORY ACTUALLY GOES BACK TO A
PROBLEM SOLUTION.
WHEN I GOT TO BE A TEENAGER, IT
SEEMED LIKE, FOR SOME REASON, I
WAS HAVIN' PROBLEMS SLEEPING.
I LOOK BACK NOW, AND IT WAS MY--
YOU KNOW, YOUR SHOULDERS GET
BIGGER AND WHATEVER, AND THEN IT
GOT UP TO, YOU KNOW, I WOULD
WAKE UP WITH SORE NECKS,
HEADACHES, AND ALL THESE
DIFFERENT THINGS, AND I'M GOIN',
"AM I THE ONLY ONE OUT THERE?"
I REALLY THOUGHT I WAS WEIRD,
DIFFERENT.
I THOUGHT I WAS DIFFERENT, AND
WHEN I DID HAVE THE DREAM FOR
MYPILLOW, I HAD IT IN A DREAM,
AND IT WAS A GOD-DREAM.
ACTUALLY, THE NAME "MYPILLOW"
WAS BIRTHED, AND I GOT UP, AND I
WROTE "MYPILLOW" ALL OVER THE
HOUSE, LIKE, TWO IN THE MORNING,
CONNECTING THE LOGO, AND GOIN',
"WOW, THIS WILL BE KIND OF A
NEAT NAME."
THERE WEREN'T ANY "MY," SO IT'S
LIKE, "WHERE'S MY PILLOW?"
YOU KNOW?
AND MY DAUGHTER, ONE OF MY
DAUGHTERS CAME UPSTAIRS, AND SHE
GOES-- SHE WAS GETTIN' A GLASS
OF WATER, AND SHE'S LIKEYEARS OLD OR"WHAT'RE YOU DOING?"
I SAID, "WELL, I'M GONNA INVENT
THIS PILLOW.
IT'S GONNA BE CALLED 'MYPILLOW.'
IT'S GONNA CHANGE THE WORLD.
IT'S GONNA BE AMAZING."
SHE GRABBED HER GLASS
OF WATER.
SHE GOES, "THAT'S REALLY RANDOM,
DAD."




>> MALE ANNOUNCER: A CARPET
CLEANER, A FARMHAND, A CARD
COUNTER, A LUNCH WAGON, BAR AND
RESTAURANT OWNER-- WHAT DO THEY
ALL HAVE IN COMMON?
MIKE LINDELL.
HE'S TRIED A MYRIAD OF
BUSINESSES, NONE OF WHICH
AMOUNTED TO MUCH, CONSIDERING HE
FUNNELED WHAT LITTLE HE MADE TO
HISCOCAINE HABIT.
HOW DID MIKE LINDELL GO FROM
THIS TO THIS?
>> MIKE: HELLO, I'M MIKE
LINDELL, INVENTOR OF THE WORLD'S
MOST COMFORTABLE PILLOW,
MYPILLOW.
>> ANNOUNCER: MIKE WILL TELL
YOU, IT WAS NOTHING SHORT OF A
MIRACLE.
IT ALL STARTED WHEN THIS
SLEEP-DEPRIVED MINNESOTA NATIVE
HAD A DREAM.
>> MIKE: AND I GOT UP IN THE
MIDDLE OF THE NIGHT.
IT WAS ABOUT TWO IN THE MORNING,
AND I HAVE "MYPILLOW" WROTE
EVERYWHERE.
>> ANNOUNCER: MIKE KNEW HE WAS
ONTO SOMETHING.
AFTER OF TESTING, HE FOUND THE
FORMULA THAT RESULTED IN THIS
PILLOW, BUT IT WAS NO EASY SELL.
BOX STORES WEREN'T INTERESTED.
>> MIKE: I WALKED INTO A BOX
STORE.
I SAID, "HOW MANY PILLOWS--" OR,
YOU KNOW, "I HAVE THE BEST
PILLOW EVER MADE.
HOW MANY WOULD YOU LIKE?"
AND I'M ALL EXCITED, AND THE GUY
LITERALLY LOOKED AT ME.
I GOES, "I WANNA SEE YOUR
BUYER," AND HE GOES, "YOU NEED
TO LEAVE."
>> ANNOUNCER: SO MIKE ULTIMATELY
PITCHED THE PILLOW ON AN
INFOMERCIAL, AND SALES TOOK OFF.
INWORKFORCE FROMKEEP UP, BUT THEN THERE WAS THE
ISSUE OF THE DRUGS.
MIKE KNEW THERE WAS A BETTER
WAY.
SO HE WENT TO BED AND PRAYED TO
GOD TO TAKE HIS DESIRE FOR DRUGS
AWAY.
THE NEXT MORNING, HIS CRAVING
WAS GONE FOR GOOD.
MIKE NOW ENJOYS HIS NEW LIFE AS
A DRUG-FREE,
SOLD-OUT CHRISTIAN WHO'S
SLEEPING WELL THESE DAYS AS THE
FOUNDER AND CEO OF MYPILLOW
COMPANY.


>> MIKE: WELL, THIS IS WHAT I
USED TO DO.
NOW, WE WOULD FILL 'EM BY HAND,
AND NOW I WOULD BE AT A SEWING
MACHINE, AND I WOULD TAKE IT
LIKE THIS, AND THEN YOU'RE
SEWING-- SHE'S SEWING THE HOLE
SHUT.
AND THEN WE GOT THE ROLLERS,
THESE ROLLING MACHINES.
>> MATT: YEAH, WE GOTTA SHOW
THIS MACHINE.
THIS IS AMAZING.
>> MIKE: WE USED TO ROLL THIS BY
HAND WITH CELLOPHANE AND PACKAGE
IT.
NOW THEY DO IT ALL LIKE THIS.
SO HERE WE GO.
NOW, A COUPLE THINGS: EVERYTHING
YOU SEE FOR OUR ADVERTISING,
I HAVE DESIGNED.
I MEAN, I PUT EVERYTHING ON
THERE.
WHEN PEOPLE SAY, "YOUR
ADVERTISING IS KIND OF WEIRD,
MIKE," WELL, THAT'S WHO I AM.
[LAUGHTER]
>> MIKE: BUT WE'VE GOT OUR
PATENT NUMBER ON THERE, THE
"MADE IN THE U.S.," "WASHABLE
AND DRYABLE," "TEN-YEAR
WARRANTY," AND "GUARANTEED THE
MOST COMFORTABLE PILLOW YOU'LL
EVER OWN."
I HAVE THAT TRADEMARK,
WHICH IS VERY POWERFUL.
>> MATT: BEAUTIFUL.
YOU KNOW WHAT I WOULD SAY TO
ANYBODY THAT THINKS YOUR
ADVERTISING IS WEIRD?
"YOU GO SELLANYTHING, AND COME BACK AND TALK
TO ME LATER."
[LAUGHTER]
THAT'S WHAT I'D SAY.
IT'S THE MYPILLOW.
THE STORY CONTINUES FROM RIGHT
HERE IN MINNESOTA.
WHAT CITY AGAIN?
>> MIKE: SHAKOPEE, MINNESOTA.
>> MATT: SHAKOPEE, MINNESOTA.
WE'RE GOIN' TO THE OTHER FACTORY
RIGHT NOW.
I JUST HAPPENED TO NOTICE THAT
I'M SEEING HUNDREDS OF PILLOWS,
MYPILLOWS, COME OFF TWO
DIFFERENT, YOU KNOW,
CONVEYOR BELTS.
THE BOXED ONES ARE COMING OFF
OVER HERE.
THE ONES THAT GET ROLLED UP AND
BAGGED UP ARE COMING OFF, AND
YOU'RE TALKING ABOUT A SIMPLE
DREAM,NOW WE VISITED DIFFERENT
LOCATIONS WHERE HUNDREDS AND
HUNDREDS OF EMPLOYEES ARE
FULFILLING A VISION.
IT'S MIND-BOGGLING TO HEAR THE
ORIGINATION OF THE STORY, BUT
NOT EVERY TIME YOU HAD YOUR


AND YOU INVENTED IT, AND YOU
STARTED TEARIN' UP AND FIXIN'
THE PATENTED MIDDLE PART, BUT
PEOPLE TURNED YOU DOWN ALL THE
TIME.
>> MIKE: WELL, IT WAS EVEN
BEYOND THAT.
IT TOOK ABOUT EIGHT TO TEN
MONTHS, AND THEN IT GOT INTO A
YEAR.
MY SON AND I, WE TRIED DIFFERENT
THINGS IN THE PILLOW, AND WE
TRIED ALL THESE THINGS.
WELL, FINALLY, ONCE I GOT IT
DOWN, THE PATENTED FILL, I HAD
TO INVENT THE MACHINE THAT MADE
THE SIZES, SO THERE WAS ONE
LITTLE HURDLE AFTER ANOTHER, BUT
DURING THAT TIME, ALL MY
FRIENDS, I'M GOIN'--YOU KNOW,
"MIKE'S GONNA INVENT THIS
PILLOW."
I GO, "I'M GONNA INVENT THIS
PILLOW, AND I'M GONNA GET A
PATENT ON IT," AND THEY'RE
GOIN'-- [WHISTLING]
[LAUGHTER]
>> MIKE: YOU KNOW?
HAH, YOU KNOW, THEY'RE GOIN',
"WHAT IS HE ON-- CRACK?"
YEAH, I WAS, YOU KNOW, BUT, I
MEAN, IT WAS LIKE NONE OF THEM
BELIEVED ME.
THEY BOUGHT SOME.
THEY DID SAY, "IF YOU EVER


AND I'M STARTIN' TO FIND OUT
PEOPLE HAD THE SAME PROBLEMS I
HAD, SO I'M GOIN', "WOW, IF I
EVER DO GET IT INVENTED,
YOU KNOW, THERE'S A LOT OF
PEOPLE THAT HAVE THE SAME
PROBLEM I HAVE."
AND WHEN I DID GET IT DONE,
I LITERALLY WENT INTO A STORE,
A BOX STORE, AND WALKED IN
AND SAID, "I HAVE THE BEST
PILLOW EVER MADE.
HOW MANY OF YOU WANT?"
YOU KNOW, AND I HAD IT ALL IN
IN PLASTIC.
I BOUGHTBAGS AND WITH THE LAST MONEY I
HAD, JUST ON THE DREAM THAT IT'S
GONNA GO RIGHT INTO THE STORES,
RIGHT?
BUT I WALKED IN, AND I'M SO
PASSIONATE ABOUT THE PILLOW,
THEY GO, "WHERE'S YOUR BUYER?
YOU KNOW, I DIDN'T KNOW WHAT A
"BUYER" WAS.
I PROBABLY SAID, "WHERE'S YOUR
MANAGER?"
"HE'S NOT HERE, BUT YOU NEED TO
GO.
YOU KNOW, YOU'RE REALLY
UPSETTING OUR CUSTOMERS," YOU
KNOW.
"NO, REALLY, HOW MANY YOU WANT?"
BUT IT WAS A COMPLETE SHUTOUT,
AND SOMEONE SAID, "MIKE, WHY
DON'T YOU DO A KIOSK?"
AND I SAID, "HOW DO YOU SPELL
THAT?"
I HAD NO IDEA WHAT A KIOSK WAS,
AND I ENDED UP DOIN' THIS KIOSK,
MORTGAGED OUR HOUSE, AND MY
WIFE, AT THE TIME, SHE DID MOST
OF THE HOURS BECAUSE I WAS STILL
VERY SHY.
I COULDN'T TALK TO PEOPLE, ME
BEIN' A DRUG ADDICT, AND I
COULDN'T DO IT IF I WAS ON
DRUGS, AND I COULDN'T TALK TO
PEOPLE.
I WAS VERY-- YOU CAN'T GET
REJECTED YOU IF YOU DON'T TALK
TO PEOPLE,
BUT I HAPPENED TO BE THERE
A FEW OF THOSE DAYS, AND
ONE GUY BOUGHT A PILLOW FROM ME,
AND HE SAID, "CAN I HAVE YOUR
PHONE NUMBER IN CASE I LIKE IT,"
OR WHATEVER, "OR YOU GOT A
BUSINESS CARD?"
AND I SAID, "OH, I'M ALL OUT,"
AND I WROTE IT ON A PIECE OF
PAPER AND GAVE HIM THAT CARD.
AND AFTER CHRISTMAS THAT YEAR,
SO, THE KIOSK WAS A COMPLETE
FAILURE, AND WE HAD ONLY SOLD

TEN-, TWENTY THOUSAND DOLLARS TO
BE THERE NIGHT AND DAY, YOU
KNOW, AND IN JANUARY THAT YEAR,
THAT GUY THAT I'VE GIVEN THAT
ONE NUMBER TO, HE CALLS ME UP,
AND HE SAYS-- AND YOU REALIZE,
WE HAD BORROWED MONEY.
WE HAD FOUR LITTLE KIDS.
WE HAD BORROWED MONEY JUST TO
BUY CHRISTMAS PRESENTS.
AND HE CALLS UP.
HE SAYS, "ARE YOU THE GUY THAT
INVENTED THIS PILLOW FROM HERE
IN MINNESOTA?"
AND I SAID, "YEAH."
HE GOES, "THIS CHANGED
MY LIFE."
HE SAID,
"THIS IS THE BEST--" NOT
"PILLOW"-- "THE BEST PRODUCT
I'VE EVER BOUGHT," WHICH I'VE
HEARD MILLIONS OF TIMES AFTER
THAT, BUT HE SAID,
"I RUN THE MINNEAPOLIS HOME
+ GARDEN SHOW.
WOULD YOU LIKE A SPOT IN THERE?"
SO I WENT INTO THERE, AND I
CHANGED MY BOOTH.
I PUT A TABLE OUT IN FRONT OF
ME, AND I DID THE SELLING WHERE
I COULD TALK TO PEOPLE, AND WHAT
FED ME WAS PEOPLE WOULD COME UP
AND SAY-- YOU KNOW, THEY BOUGHT
THE PILLOW THE PREVIOUS DAY.
I MEAN, IT WAS A PHENOMENON.
THEY HADN'T EVEN SEEN AT THE
SHOW.
PEOPLE WOULD COME UP THE NEXT
DAY AND GO, "I SLEPT ON THIS
LAST NIGHT.
IT CHANGED MY LIFE."
AND THEY'RE TELLIN'
OTHER PEOPLE IN FRONT OF ME,
AND IT'S MAKIN' ME FEEL GOOD
INSIDE.
IT WASN'T ABOUT THE MONEY.
I'M GOIN', "WOW, THIS IS
AMAZING," AND, STILL, THAT'S
WHAT KEEPS ME GOIN' TO THIS DAY.
I'M GOIN', "WOW, WE HAVE ALL
THESE LIVES CHANGED,"
AND SO I DID SHOWS FOR
FIVE YEARS AND MADE
THE PILLOWS.
YOU KNOW, WE MADE 'EM OURSELVES.
I HAD TO LEARN HOW TO SEW.


I DREW A MAP FOR MY SON.
I SAID, "SOMEDAY, WE'RE GONNA
HAVE A FACTORY, AND WE'RE GONNA
HAVE-- IT'S GONNA BE CALLED
"QUALITY CONTROL" HERE, AND ALL
THIS STUFF, AND YOU COULD
LITERALLY, THAT NAPKIN, YOU
COULD LAY IT OVER THIS BUILDING,
AND HE'D ASK ME ALL THESE
QUESTIONS BACK THEN.
WELL, THAT SAME SON NOW RUNS--
HE HAS A THOUSAND PEOPLE IN THE
TWO BUILDINGS THAT HE TAKES CARE
OF, YOU KNOW, AND THEN, I'M
GOING, "YOU KNOW, IF EVERYBODY'S
TURNIN' ME DOWN--" ALL THE BOX
STORES TURNED ME DOWN.
I WAS TURNED DOWN THREE TIMES BY
SHOPPING CHANNELS.
THEY GO, "THIS IS NOTHIN'."
I GO TO AN INVENTOR'S THING,
AND THEY GO,
"THIS IS NOTHIN', YOU KNOW."
BUT I KEPT HEARIN' IT FROM
THE PEOPLE THEMSELVES, AND
FINALLY I SAID, "YOU KNOW WHAT?
IF NO ONE'S GONNA TAKE US, WE'RE
GONNA BRING IT RIGHT TO THE
PEOPLE."
AND I HAD A DREAM,
ANOTHER DREAM, OF AN INFOMERCIAL
I HAD HAD YEARS EARLIER OF AN


BUT I'M KIND OF-- I COULDN'T
TALK THEN, SO I'M KIND OF GOING,
"WELL, MAYBE SOMEBODY ELSE IS IN
THERE," YOU KNOW?
"I'LL JUST GIVE 'EM THE IDEA,"
AND I WANTED IT TO BE A REAL
AUDIENCE.
I GOT TIRED OF WATCHING FAKE
COMMERCIALS, AND I WANTED TO
MAKE 'EM REAL.
WELL, WE WENT TO FILM THAT
COMMERCIAL ON OCTOBER-- OR IN
AUGUST OFAND THE NIGHT BEFORE, THE
PRODUCER FLEW IN, AND THE OTHER
GUY, WE'RE DOIN' OUR READS ON
THIS TELEPROMPTER THING, AND HE
GOES, "THIS GUY IS THE WORST
I'VE EVER SEEN."
>> MATT: MEANING YOU?
>> MIKE: YEAH, ME.


WHY DID YOU EVEN INVITE ME UP
HERE?
THIS IS A DISASTER, AND HE WANTS
TO DO WHAT?"
>> MIKE: I'M JUST PRACTICING MY
WALK, ALL RIGHT?
>> MALE: OH, GOOD, GOOD, GOOD.
>> MIKE: I DON'T WANNA FALL
DOWN.
>> MALE: THAT'S GOOD.
[BEEP]
>> TANYA: SO HOW DID YOU GO
ABOUT DEVELOPING MYPILLOW?
>> MIKE: OKAY-- [BEEP]
TANYA, IT'S NOT JUST A SECRET TO
A HAPPY, HEALTHIER-- HEALTHY
LIFE.
IT'S CRITICAL TO YOUR LIFE'S
HEALTH.
UM-- I LOST IT HERE.
[BEEP]
>> TANYA: ALL RIGHT.
>> MIKE: IT'S NOT JUST-- IT'S
NOT JUST-- IT'S NOT JUST-- WHAT
IS IT AGAIN?
[MIKE SHOUTING]
SHIPPING DEPARTMENT.
[BEEP]
IT'S, UH, IT'S GOT THE CURVE--
OH, OKAY, I'M SORRY.
[LAUGHTER]
>> MIKE: SO THE NEXT DAY, WE HAD


AND MY FIRST LINE TOOK, LIKE,
TWO HOURS, AND I'M GOIN', "YOU
GUYS, GET RID OF THAT.
I JUST WANNA BE REAL WITH
PEOPLE."
WE PUT OUT A TABLE, MY LITTLE
THING BETWEEN ME AND THE
AUDIENCE, AND I--
>> MATT: YOUR TABLE WAS THE
SECURITY BLANKET?
>> MIKE: MY TABLE, THAT WAS MY
SECURITY BLANKET.
>> LAURIE: BEING FAKE IS TOO
HARD.
>> MIKE: WELL, I HAD DONE, YOU
KNOW, SHOWS FOR SIX YEARS ON THE
ROAD, ALL THROUGHOUT THIS
COUNTRY, MAKING THE PILLOWS AND
CARRYING 'EM OVER MY SHOULDER AT
THE MINNESOTA STATE FAIR, UP AND
DOWN STEPS, YOU KNOW, AND
SELLIN' 'EM IN THESE BOOTHS, SO
I JUST DID IT NATURALLY ON STAGE
WITH A FRIEND OF MINE, AND I HAD
NO IDEA WHO WOULD BE CALLED ON
OR ANYTHING, AND THAT THING
LAUNCHED ON OCTOBERTHE MIDDLE OF THE NIGHT.
I WAS LIVIN' IN MY SISTER'S
BASEMENT-- NOTHING LEFT.
WE HAD NOTHING LEFT, BUT WE HAD
ENOUGH TO PUT THAT AIRING ON,
AND THIS OTHER GUY THAT BELIEVED
ME THAT HELPED WITH THE
COMMERCIAL, AND IT AIRED, AND I
WATCHED IT, AND I GO, "WOW."
I GO, "YOU KNOW, I HAVE A HARD
TIME SEEIN' MYSELF ON, YOU KNOW,
A SPOT, BUT THAT MOMENT, IT
SOUNDED GOOD."
IT WAS EXACTLY WHAT I
HAD DREAMT, AND IT AIRED,
AND I HAD, LIKE, FIVE EMPLOYEES.
FORTY DAYS LATER, I HADTHEY'RE GOIN', "MIKE, YOU NEED
TO BE CEO."
I GO, "WHY DO I
WANNA BE A CEO?
I WANNA MAKE PILLOWS.
I WANNA HELP PEOPLE."
AND THEN HIRING ALL
THESE PEOPLE, YOU KNOW,


AND IT'S SURREAL TO ME.
I THINK BACK TO MY-- I HAD MY
FIVE-YEAR REUNION, BACK, WAY
BACK IN THIS--I REMEMBER HOW I FELT SO BAD
THEN THAT I WAS BEHIND
EVERYBODY, AND, YOU KNOW, THESE
FEELINGS I HAD FROM MY
ADDICTIONS AND ALL
THIS STUFF, AND MY
WOUNDS FROM CHILDHOOD.
WELL, NOW OURCOMING UP, AND, YOU KNOW, SO
MANY PEOPLE I EMPLOY OF MY OWN
CLASS AND MY FRIENDS AND FAMILY.
I GREW UP HERE IN THIS-- ABOUT
FIVE MILES FROM HERE, AND TO SEE

CALL 'EM "EMPLOYEES."
THESE ARE CAREERS.
THESE GUYS, THEY GET WHAT, YOU
KNOW, WHAT OUR PRESIDENT'S DONE
NOW, BRINGIN' THE JOBS BACK AND
EVERYTHING, AND EVERYBODY'S
WAGES ARE RISING.
NOW, FINALLY, OUR LOCAL PEOPLE
ARE GETTING TO PAY WHAT I PAY AT
MYPILLOW, YOU KNOW?
AND THESE GUYS, WE'RE LIKE A BIG


AND IT'S JUST LIKE A--
LOOK AT THIS GUY
RIGHT HERE, HUH?
[LAUGHTER]
>> MATT: YOU HAD TO BELIEVE IN
THE PILLOW BECAUSE NOBODY ELSE
DID.
>> MIKE: RIGHT.
>> MATT: YOU REALLY STAYED WITH
THE VISION AND THE DREAM THAT
GOD GAVE YOU, ANDLATER, HERE WE ARE.
>> MIKE: I TRUSTED.
WE'VE HAD TIMES AT MYPILLOW
WHERE INENOUGH, WE WERE WITHIN TWO DAYS
OF GOING UNDER.
I HAD LET OTHER PEOPLE RUN IT,
AND THEY TOLD ME, "YOU CAN'T,"
YOU KNOW, "YOU'RE NOT A CEO.
YOU DON'T KNOW ANYTHING ABOUT
BUSINESS," AND THEY WERE RUNNING
IT, AND THEY'D-- A LOT OF
BETRAYAL AND STUFF, AND WE WERE
WITHIN TWO DAYS OF GOING UNDER,
AND AT THAT POINT, I HAD ANOTHER
DREAM, AND GOD'S TELLIN' ME,
"YOU'RE GONNA HAVE THIS MUCH
MONEY AT THE END OF THE YEAR IN
THE BANK," AND I TOLD THAT EVEN
TO MY BOARD.
WE BASICALLY HAD TO BUILD THE
OTHER BUILDING WE WERE IN.
WE DID THAT, THAT FALL, AND WITH
NO MONEY, PUT IT ALL IN, ON
FAITH, THAT THE RAINS WOULD
COME, YOU KNOW, LIKE NOAH'S ARK,
AND, TOTALLY ON FAITH, AND THAT
WAS WHEN WE DID THE ONE- AND
TWO-MINUTE COMMERCIAL THAT CAME
OUT.
THEY SAID, "MIKE, YOU NEED TO BE
IN IT.
IT HAD FAILED."
AND I SAID, YOU KNOW,
"I DIDN'T WANNA DO THE
HARD SELL.
I WANNA HELP PEOPLE."
AND THEY GO, "NO,
YOU NEED TO BE IN IT, MIKE."
AND I WENT IN IT, AND
THE PEOPLE-- I DON'T KNOW WHAT
IT IS THAT GOD'S BLESSED ME WITH
THIS PLATFORM, BUT IT JUST


[MUSIC]
>> MIKE: LOOKS LIKE YOU'RE NOT
SLEEPIN' WELL.
[YAWNING]
>> MALE: YEAH, HOW DID YOU KNOW?
HEY, MEGAN--
>> MEGAN: (YAWNING) WHAT?
HEY, YOU'RE THAT GUY.
>> MALE: THE MYPILLOW GUY.
>> MIKE: THAT'S RIGHT, AND I'M
HERE TO HELP YOU GET THE BEST
SLEEP OF YOUR LIVES.


[MUSIC]


>> MATT: SO ONE OF THE THINGS
THAT YOU TALK ABOUT A LOT IS THE
FACT THAT THE MYPILLOWS ARE MADE
IN AMERICA.
>> MIKE: MADE IN THE USA.
LET'S GET THAT: MADE IN THE
USA.
[LAUGHTER]
WELL, THERE USED TO BE A TOWN
OVER IN CHINA, THEY CALLED
"AMERICA," THAT SAID, "MADE IN
AMERICA," AND AMERICA HAS CANADA
AND NEW MEXICO, AND THERE'S TWO


BUT I WENT TO THE
MANUFACTURERS' SUMMIT IN
WASHINGTON, D.C., AT THE
WHITE HOUSE.
THE PRESIDENT WENT AROUND AND
SAID, "SHALL WE SAY OR CALL OUR
STUFF "MADE IN AMERICA," OR


I'M THE ONLY ONE THAT SAID,
"USA," AND THAT'S WHAT HE WENT
WITH.
THAT WAS PRETTY COOL.




>> MATT: MYPILLOWS ARE COMIN'
OFF THE ASSEMBLY LINE, LIKE
CRAZY RIGHT NOW.
WE'RE IN ONE OF SEVERAL
BUILDINGS THAT THESE PILLOWS ARE
MADE IN.
WHAT I THINK I WANNA DRAW AN
INTERESTING COMPARISON IS THAT
YOU HAD TO BASICALLY BE THE
SPOKESMAN FOR YOUR OWN DREAM.
YOU COULDN'T EVER HAND THAT
RESPONSIBILITY OFF.
GOD GAVE IT TO YOU; YOU NEEDED
TO DO IT.
AND IT REMINDS ME OF SOMETHING,
MIKE.
HERE WE SIT TODAY, COMMUNICATING
LITERALLY TO POTENTIALLY A FEW
BILLION PEOPLE AROUND THE WORLD
OVER MANY, MANY, MANY SATELLITES
THAT ARE CARRYING THE SIGNAL OF
THESE MICROPHONES AND THESE TV
CAMERAS AROUND, BUT
INTERESTINGLY, MY MOM AND DAD
HAD TO DO THE SAME THING YOU HAD
TO DO.
MY MOM AND DAD HAD TO LOOK INTO
A TV CAMERA, BACK IN THE '
AND SAY, "PARTNERS, BELIEVE IN
THE VISION THAT GOD'S PUT IN OUR
HEARTS."
WE SIT NOW AS THE SECOND
GENERATION OF THAT.
YOUR SON'S RUNNING THE
FACTORIES.
THE IDEA THAT IT'S A VERY
SIMILAR, INTERESTING THING WHEN
WE SIT HERE LISTENING TO YOU,
YOU HAD TO CARRY THE VISION
YOURSELF.
>> MIKE: WHEN GOD GIVES--
EVERYBODY'S GOT A CALLING OUT
THERE, AND, YOU KNOW, WHEN GOD


YOU KNOW, I CAN HAVE OTHER
PEOPLE SELL IT, LIKE RADIO
HOSTS.
I FED 'EM SO THEY HAVE THE
SAME PASSION FOR THE PRODUCT,
BUT TO HAVE THE PASSION FOR THE
DREAM, WHAT GOD'S GIVEN YOU, AND
TO MATCH UP FOR GOD TO MATCH UP
THAT PASSION, YOU KNOW, FOR
WHATEVER THAT DREAM IS, AND
YOU'RE NOT GONNA GIVE UP THAT,
YOU KNOW?
I GET GOOSE BUMPS THINKIN' ABOUT
THAT GOD EVEN CHOSE ME BECAUSE,
FOR ME, THIS PILLOW, JUST LIKE
YOUR STATION, IT'S NOT JUST
ABOUT THIS.
IT'S ABOUT THE MESSAGE-- THE
MESSAGE, THE PURPOSE, GOD'S
PLATFORM.
THAT'S WHAT I HAVE HERE.
THAT'S WHAT THE PILLOW IS.
ALL THE PILLOW IS, IS A PLATFORM
THAT I'VE BEEN ON-- WHAT?
-- TV, NOW THREE MILLION TIMES?
AND TO CARRY GOD'S WORD AND TO
NOW BE ABLE TO GO OUT THERE AND
EVANGELIZE AND SAY, "HEY, GUYS,
I TOLD YOU THE PILLOW WAS GREAT,


HOW ABOUT JESUS?
>> LAURIE: I LOVE THAT.
>> MATT: AT SOME POINT, WHAT AN
AMAZING STORY.
THE PILLOW, REALLY, YOU SAID,
FOR YEARS, "THIS IS A GREAT
PILLOW.
BUY THIS PILLOW."
AND NOW, THATPILLOWS LATER,
SEVERAL FACTORIES LIKE THIS
LATER, NOW YOU'RE TALKIN' ABOUT
JESUS.
THERE COULD BE SOMEBODY SITTIN'
BACK HERE, WATCHING SOMEWHERE
AROUND THE WORLD.
THAT PLATFORM THAT YOU SPOKE
ABOUT, TELL 'EM ABOUT YOUR LOVE
FOR JESUS.
THEY'RE RIGHT THERE.


I ALWAYS WORE MY CROSS ON TV AND
EVEN WHEN I WAS ON TV, BUT I
DIDN'T HAVE THAT PERSONAL
RELATIONSHIP WITH JESUS.
I WOULD PRAY.
A LOT OF TIMES, MY PRAYERS
WOULDN'T COME TRUE.
I WOULD BE, YOU KNOW, REACTIVE,
PRAYING.
OH, I'D BE IN THIS SITUATION OR
THAT, AND "PLEASE GOD, GET ME


AND THEN TO FINALLY-- WHEN I
FINALLY DID THAT ON FEBRUARY
FULL SURRENDER TO JESUS CHRIST,
WHERE NOW HAVING THAT PERSONAL
RELATIONSHIP EVERY DAY WHERE
JESUS-- GOD IS THE CHAIRMAN OF
THE BOARD AT MYPILLOW.
I MEAN, HE'S CHAIRMAN OF THE
BOARD, AND TO TAKE HIM AND USE
HIM IN EVERY ASPECT OF MY LIFE,
ONE OF THE THINGS WAS, FOR ME,
TO BE PROACTIVE IN PRAYER.
IF IT'S GOD'S WILL, WHERE'S HIS
WILL?
IT'S IN THE WORD, SO I TRY AND
STAY IN THE WORD TO BE ABLE-- IN


YOU KNOW, I'M JUST SAYIN' THAT
TO BE ABLE TO PROACTIVELY PRAY,
AND THEN TO HAVE FAITH.
I MEAN, THE FAITH IS WHERE-- YOU
KNOW, I COULD SIT THERE-- FOR
ME, I'M A LIVING TESTIMONY THAT,
YOU KNOW, HERE'S-- MY FRIENDS
ARE GOIN', "OKAY, HERE'S A GUY,
THIS EX-CRACK ADDICT FROM
MINNESOTA, SITTIN' IN THE WHITE
HOUSE," WHEN I WAS INVITED THERE
BY THE PRESIDENT TO SIT BY HIM
FOR THE MANUFACTURER THING.
THEY'RE GOING, "WOW, JESUS IS
REAL," YOU KNOW, "JESUS IS REAL"
'CAUSE THIS COULDN'T HAVE
HAPPENED.
MIRACLES WITH-- WHEN THEY SAY,
"WITH GOD, ALL THINGS ARE
POSSIBLE," WELL, WITH GOD, ALL
THINGS ARE POSSIBLE, AND THAT
PERSONAL RELATIONSHIP, IF YOU'RE
OUT THERE NOW AND YOU JUST DO
THAT, SURRENDER, AND THAT HE
DIED ON THE CROSS FOR US, AND TO
BE ABLE TO HAVE THAT
RELATIONSHIP AND KNOW THAT HE'S
THERE EVERY DAY, IT JUST LIFTS A
BURDEN UP.
PEOPLE SAY, "WELL, MIKE, AREN'T


NO, I'M NOT.
YOU KNOW, I LOVE WHAT I'M DOIN',
AND IT'S JUST SO REWARDING.
IT JUST KEEPS GOING OUT FURTHER
AND FURTHER, AND IT IS SO
REWARDING TO KNOW THAT YOU HAVE
FULFILLED WHAT GOD SHOWS YOU TO
DO, AS THERE IS MANY TIMES I
WOULD SIT OUT AND OVERLOOK-- I
OVERLOOKED NEW YORK CITY, ONCE I
WAS THERE, AND I GO, "WHY WAS I
CHOSEN?
I FEEL SO UNWORTHY."
YOU KNOW, I FELT SO UNWORTHY
THAT I WAS CHOSEN.
WHY ME?
WHY NOT, YOU KNOW?
WHY NOT YOU, YOU KNOW?
>> MATT: BEAUTIFUL.
SO, MIKE, JUST FOLLOW ME.
I WANNA WALK OVER HERE TO
THE TABLE.
COME ON WITH THIS CAMERA
RIGHT HERE.
SO IN ONE SENSE, MIKE, THIS IS
KIND OF THE END OF THE ASSEMBLY
LINE, YOU KNOW?
I MEAN, PILLOWS ARE COMING OUT


WE'VE KIND OF TOURED AROUND, AND
WHEN YOU THINK ABOUT IT, A LOT
OF WORK GETS DONE SO THAT THIS
PILLOW CAN BE SITTING, KIND OF,
RIGHT HERE AT THE END OF THE
LINE, AND YOU KNOW WHAT?
THERE'S PROBABLY SOMEBODY IN THE
AUDIENCE GOIN', "YOU KNOW, THIS
OVERNIGHT SUCCESS,
THIS GUY RIGHT HERE--"
AND YOU'RE GOIN',
"WAIT A SECOND.
IT'S NOT OVERNIGHT SUCCESS.
THIS WAS SLEEPLESS NIGHTS,
A LOT OF WORK, A LOT OF EFFORT,"
AND YOU HAD TO BELIEVE IN THE
DREAM THAT GOD GAVE YOU.
I'M SURE YOU DOUBTED IT ON
OCCASION, BUT THERE'S SOMEBODY
WATCHING, I'M SURE, THAT NEEDS
TO BELIEVE IN THEIR HEART,
THEIR DREAM.
WHAT WOULD YOU SAY TO THEM?
>> MIKE: WELL, IT'S LIKE I SAY,
I'M GONNA BE HONEST.
YOU KNOW, I NEVER STOPPED HAVING
FAITH, AND I THINK--
I DIDN'T STOP HAVING FAITH.
WERE THERE ANY DOUBTS?
WERE THERE TIMES WHERE I WAS


ABSOLUTELY, BUT I ALWAYS KEPT
THAT FAITH, AND I KEPT MY
PRAYER.
I KEPT PRAYING, YOU KNOW,
PRAYING AND KEEPIN'-- STAYIN' IN
PRAYER AND, I GUESS, IF YOU HAVE
SOMETHIN' THAT YOU BELIEVE IN,
AN INVENTION, OR WHATEVER
IT IS-- TO NOT GIVE UP.
I MEAN, YOU KNOW, I THINK-- I
TELL PEOPLE RIGHT NOW, IT'S SO
EASY TO JUMP IN RIGHT NOW WHERE
THEY WENT BEFORE BECAUSE OF IT.
NOW YOU GOT A SAFETY NET WITH
HIGH WAGES AND EVERYTHING ELSE.
>> MATT: JUMP IN.
>> MIKE: JUMP IN.
>> MATT: BELIEVE IT.
>> MIKE: YEAH.
>> MATT: YOU BELIEVED YOUR
MYPILLOW, ANDYOU KIND OF-- EVERYONE HAS TO
BELIEVE IT NOW, DON'T THEY?
>> MIKE: YEAH, ABSOLUTELY.
I MEAN, FOR ME, IT'S SURREAL.
I LOOK OVER THIS.
IT'S SURREAL FOR ME.
IT ALWAYS IS, WHEN I'M DOWN
HERE, TO SEE SO MANY JOBS AND SO
MANY PEOPLE THAT IS-- YOU KNOW,
A PILLOW THAT THEY--
"OH, IT'S JUST A PILLOW."
NO, IT WASN'T.
THIS WAS GOD'S DREAM.
THIS WAS GOD PUT THIS ON MY
HEART, AND IT ACTUALLY WORKED,
AND THEN TO SEE THE BIG DREAM
OF BEING ABLE TO HELP SO MANY
FAMILIES TOO, TO BE A PART
OF THAT AND TO GIVE
ALL THE GLORY TO GOD.
>> MATT: OKAY, CAN YOU-- LET ME
HOLD YOUR MIC.
CAN YOU DO THE POSE WITH THE
PILLOW?
[LAUGHTER]
"IT'S MYPILLOW, AND IT'S RIGHT
NOW, RIGHT HERE, ON "PRAISE."
>> FEMALE ANNOUNCER: A LARGE AND
GROWING BODY OF SCIENTIFIC
RESEARCH POINTS TO A CLEAR
CONNECTION BETWEEN THE QUALITY
OF YOUR SLEEP AND THE QUALITY OF
YOUR HEALTH.
IN OTHER WORDS, YOUR KEY TO
FEELING BETTER MAY BE AS SIMPLE
AS SLEEPING BETTER.
NOW MYPILLOW AND TBN ARE EXCITED
TO SHARE A BETTER SLEEP SOLUTION
WITH YOU IN THANKS FOR YOUR
SUPPORT OF TBN, SHARING THE
MESSAGE OF HOPE AND GRACE WITH
OTHERS.
FOR A LIMITED TIME, YOU CAN
RECEIVE YOUR OWN MYPILLOW IN
THANKS FOR A GIFT OF $
IN SUPPORT OF TBN'S OUTREACHES.
FOR A DONATION OF $
YOU'LL RECEIVE TWO MYPILLOWS.
FINALLY, YOU CAN TAKE YOUR SLEEP
TO THE NEXT LEVEL OF
HEALTH-GIVING COMFORT WHEN YOU
RECEIVE A MYPILLOW MATTRESS
TOPPER IN THANKS FOR YOUR GIFT
TO TBN OF $
ALL OF THESE COME DIRECTLY FROM
THE MYPILLOW FACTORY, COMPLETE
WITH THEIR TEN-YEAR WARRANTY,
AND ALL SHIPPING IS ABSOLUTELY


PLEASE CALLTO SUPPORT THE OUTREACHES OF TBN
AND TO TAKE A STEP TOWARDS
BETTER HEALTH THROUGH BETTER
SLEEP.


AND, REMEMBER, TBN CARES ABOUT






>> MATT: LET ME ASK YOU A
QUESTION.


YOU WOULD'VE GIVEN ANYTHING,YEARS AGO, TO SEE THIS FACTORY
FULL OF PEOPLE MAKING YOUR
PILLOWS.
YOU WOULD'VE GIVEN ANYTHING.
THAT WAS YOUR DREAM.
YOU WERE MAKING THESE MANUALLY
AT ONE POINT.
OKAY, NOW YOU'RE HERE.
I'M LOOKING AT PEOPLE MAKING
YOUR PILLOWS.
DO YOU, MIKE LINDELL, STANDING
HERE INSATISFACTION IN YOUR HEART?
>> MIKE: I'M ALWAYS SAYIN' TO
GOD, "WHAT DO YOU HAVE?
YOU HAVE MORE?
DO YOU HAVE MORE?"
IS THERE A PEACE?
YEAH, THERE WAS A PEACE QUITE A
WHILE AGO, BUT I PRAY EVERY DAY
FOR WISDOM AND DISCERNMENT AND
TO KNOW THAT I'VE-- OBVIOUSLY,
WE'RE HERE.
I MADE SOME GOOD CHOICES THAT I
MIGHT NOT HAVE MADE IN THE PAST.


>> MATT: SO DO YOU STAND HERE
WITH A CONTENTMENT AND SENSE OF
SATISFACTION?
>> MIKE: YEAH, I'M NOT CONTENT.
I THINK I'M NOT GONNA BE-- I
DON'T THINK I'LL BE CONTENT
TILL, YOU KNOW, MY BIG CALLING.
MY BIGGEST THING IS, YOU KNOW,
SAVE PEOPLE, GET PEOPLE SAVED,
AND, IN FACT, I COULD SAY I
COULD'VE SAT BACK CONTENT A LONG
TIME AGO, JUST DOIN' THE
MINNESOTA STATE FAIR,YEAR, AND IT'S-- YOU KNOW, I


AND I DON'T RUN AROUND WITH--
BUY MANSIONS AND GET MY SELF
WORTH.
I JUST WANNA-- IT JUST WANTS ME
TO GET BIGGER AND BIGGER AND
HELP MORE AND MORE PEOPLE.
>> LAURIE: WE'VE GOT A LOT OF
WORK TO DO.
>> MIKE: AND, YEAH, A LOT OF
WORK TO DO.
DO I HAVE A SATISFACTION THAT
THE FOUNDATION IS THERE AND I'VE
CROSSED OVER TO WHERE THE BIGGER
CALLING?
ABSOLUTELY.
THAT'S AMAZING TO ME.
>> MATT: WHAT DOES THAT FEEL
LIKE?
>> MIKE: THAT FEELS GOOD.
THAT FEELS LIKE, "HECK, YOU
KNOW, TO BE ABLE NOW, WHERE THE
PRODUCT IS JESUS RATHER THAN A
PILLOW.
THAT MAKES ME FEEL GOOD, AND TO
HAVE THE NOTORIETY OUT THERE
WHERE EVERYONE IN THE COUNTRY
KNOWS WHO I AM AND TO USE THAT
FOR GOOD, YOU KNOW, FOR GOOD,
AND FOR, YOU KNOW, FOR HELPING
PEOPLE OUT OF ADDICTION, HELPING
PEOPLE TO JESUS, HELPING PEOPLE
TO-- HELPING, WHATEVER THAT
WOULD BE, TO PUT MY CREDIBILITY
ON AND TO USE THAT RIGHT, AND,
YOU KNOW, THAT'S WHAT MAKES ME


[LAUGHTER]
>> LAURIE: YOU'RE A GOOD MAN,
MIKE LINDELL.
>> MATT: GIVE ME A HIGH FIVE,
MIKE LINDELL.
[SMACK]
YOU KNOW WHAT?
PROUD OF YOU, MAN.
THIS IS AMAZING.
IT'S THE MYPILLOW FACTORY, RIGHT
HERE IN-- WHERE?
>> MIKE: SHAKOPEE, MINNESOTA.
>> MATT: SHAKOPEE, MINNESOTA.
>> MIKE: MADE IN THE USA.
[LAUGHTER]