MARKETING MANAGER - POSITIV - TUSTIN, CA | TBN

MARKETING MANAGER - POSITIV - TUSTIN, CA

November 25, 2019

TBN is launching a new 24/7 TV network that will showcase great, wholesome movies that inspire and uplift. Reaching 35% of US television households in 27 markets, Positiv will reach nearly 40 million US TV households. The Positiv Marketing Manager leads the development, execution, and analysis of marketing campaigns, delivering new viewers and assisting with ad hoc projects as needed. 

Your Day-to-Day

Typical day-today functions for this role to include:

  • Developing go-to-market plans and marketing tactics for Positiv
  • Overseeing ad creative, strategy & spend
  • Creating activations around key industry events
  • Event based marketing campaigns
  • Collaborating with cross-functional teams to increase exposure of Positiv in our owned, earned and paid media channels
  • Identifying and developing incremental marketing tactics and opportunities by marketing channel to drive additional viewership
  • Performing and reviewing analysis on the success of our Positiv marketing campaigns
  • Leading social media content and strategy

Key Projects

  • Plan Positiv network campaigns, while owning execution management of the campaigns
  • Drive efficient brand execution to ensure strong in-market launch Positiv campaigns
  • Tracking and managing performance against KPI’s
  • Own Positiv creative testing roadmap to further optimize effectiveness of current and new brand creative designs
  • Own research calendar in order to consistently evaluate health of our in-market in partnership with the Business Intelligence team

QUALIFICATIONS: 

What you bring to the team: 

You have - 

  • Bachelor’s Degree (Marketing or Communications preferred)
  • 7+ years’ experience working in a marketing organization
  • Strong communication skills and ability to foster strong relationships cross-functionally
  • Proven ability and experience conceptualizing and executing ideas
  • A data driven approach to marketing, with experience analyzing and reviewing results
  • Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and stakeholders
  • Excellent oral and written communications skills with strong attention to detail

You might also have -

  • Experience in digital streaming subscription services
  • Strong interest in entertainment content
  • Prior experience in a creative or ad agency a plus

 

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